Marketing Automation Manager

Summary:

The Business Marketing Group is seeking a Marketing Automation Manager to play a pivotal role in elevating our marketing automation practice. This individual is responsible for building, optimizing, and scaling global marketing campaigns using Salesforce Marketing Cloud to drive awareness and adoption of Meta's products and services.

Required Skills:

Marketing Automation Manager Responsibilities:

Launch marketing journey campaigns with Salesforce Marketing Cloud, including journey builds, individual channel setup, personalization setup, testing setup, QA, and measurement

Consult with marketing teams on automation and channel best practices to deliver a successful marketing automation campaign

Drive demonstrative results by delivering channel strategies that leverage cross-channel marketing with Salesforce Marketing Cloud automation

Provide campaign-level reporting and troubleshooting on channels and provide recommendations to optimize performance

Identify and execute upon opportunities to expand our channel footprint and automation features leveraging internal and third party technology with a focus on driving cross-channel effectiveness, efficiency, and scalability

Partner with cross functional teams to optimize marketing technology infrastructure, including marketing automation tools (email marketing, lead generation, CRM integrations)

Develop learning agendas for continuous measurement and optimization of our channel effectiveness

Minimum Qualifications:

Minimum Qualifications:

5+ years of experience developing marketing automation strategy and executing campaigns through a marketing automation platform

Bachelor's Degree in marketing or a related field

Hands on experience using Salesforce Marketing Cloud to manage multiple marketing channels to drive demonstrative results in a business to business or performance marketing capacity

Experience with digital marketing channels (Email, web, ads, in-app, messaging, etc.)

Experience working with marketers to plan and deliver channel strategy for marketing campaigns

Experience in quantitative analytical skills

Preferred Qualifications:

Preferred Qualifications:

SQL or AMPscript experience

Salesforce Marketing Cloud Certification

Experience with Salesforce Data Cloud

Public Compensation:

$96,000/year to $143,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at .