Sr. Brand Insights Contractor

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit

About the Role:

Hims & Hers is seeking a Senior Brand Insights Consultant to support our Customer Insights team on a full-time, six-month contract. In this role, you’ll lead high-impact research initiatives including brand tracking, segmentation, campaign measurement, thought leadership, and claims validation - helping drive a deeper understanding of our brand, customers, and the evolving healthcare landscape.

You’ll collaborate closely with cross-functional partners in Brand, Marketing, Comms, Growth, Analytics, Creative, and Clinical Research, acting as a strategic thought partner to bring the voice of the customer to the forefront of key brand and business decisions.

About You:

You’re a seasoned brand researcher who thrives at the intersection of strategy, storytelling, and data. You’ve led complex research programs end-to-end, can confidently advise senior stakeholders, and know how to translate insights into actions that drive brand growth. You’re comfortable with both DIY and vendor-led approaches, and you bring a strong understanding of the media, advertising, and healthcare landscapes. You know when to dig deep and when to zoom out, and you have a passion for using research to shape brand narratives, measure impact, and influence go-to-market strategy.

You Will:

Lead and manage two major segmentation studies in partnership with a market research vendor

Oversee campaign measurement tests to understand the effectiveness of strategic initiatives

Own the brand health tracking program, driving optimizations for surveys, as well as actionable reporting and strategic readouts

Measure brand marketing impact and identify opportunities to optimize media and creative

Partner with Data Science and Analytics teams to align research with MMM and attribution

Lead thought leadership research to support brand storytelling and category authority

Conduct claims research to validate product messaging for use across paid and owned channels

Collaborate with Comms and PR to develop data points for use in media and press

Audit current research vendors, tools, and processes, and recommend improvements

Develop reporting frameworks that clearly connect brand metrics to business goals

Act as the primary insights point of contact for all brand-related research during the contract period

You Have:

10+ years of experience in consumer insights, market research, or brand strategy

Direct experience working with segmentations

Ideally a mix of brand-side and agency/in-house experience conducting segmentations and brand research

Deep expertise in brand tracking, segmentation, creative testing, and campaign measurement

Experience working with Marketing Mix Modeling and partnering with analytics teams

A proven ability to turn insights into clear, actionable strategies for cross-functional teams

Comfort navigating fast-paced, high-growth environments with shifting priorities

Exceptional storytelling, communication, and stakeholder management skills

Familiarity with the healthcare, wellness, or DTC space

Our Benefits (there are more but here are some highlights):

Competitive salary & equity compensation for full-time roles

Unlimited PTO, company holidays, and quarterly mental health days

Comprehensive health benefits including medical, dental & vision, and parental leave

Employee Stock Purchase Program (ESPP)

401k benefits with employer matching contribution

Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.