Social Media Content Creator

About SMACKIN’:

SMACKIN’ is on a mission to build an engaging brand that goes far beyond sunflower seeds. While we're known for our bold flavors, our vision extends across product categories. We’re crafting a diverse portfolio, with each product designed to reflect our customers' vibrant tastes and lifestyles.

SMACKIN’ is one of the fastest-growing snack brands in the country — and social media has been our rocket fuel. With over 1 million followers and 500+ million views across platforms.

We're not just building a brand — we're building a legacy. SMACKIN’ is moving forward at an unmatched pace, and we’re looking for exceptional individuals to help shape the next iconic global brand. Together, we will create something extraordinary that resonates with customers around the world and leaves a lasting impact.

About The Role:

As a Content Creator at SMACKIN’, your full-time job is to make scroll-stopping content that turns heads and builds hype. You’ll be one of the faces (and voice) of the brand across TikTok, Instagram, and other platforms —From viral trends to launch campaigns to behind-the-scenes chaos, you’ll bring our brand to life in a way only you can.

You live and breathe content.

You’re natural on camera, and not afraid to get out of your comfort zone if it means going viral.

This is a rare opportunity for someone who wants to be more than just a content creator — we’re looking for a builder, a performer, and a storyteller ready to help turn SMACKIN’ into the next iconic snack brand.

What You’ll Be Doing:

Film, edit, and publish high-quality short-form and long-form content across TikTok, Instagram, YouTube, and other digital channels

Be the face of SMACKIN’ content — filming and interacting in public, behind the scenes, at events, and more

Develop new video concepts weekly, staying ahead of social trends and adapting them for the brand

Support major product launches, collaborations, and marketing campaigns with creative content

Manage basic post-production workflows (editing, captions, optimization)

Engage with fans through comments, DMs, and community-driven content moments

Collaborate closely with the marketing, design, and e-commerce teams to align on brand strategy and content goals

Travel very frequently for shoots, creator collabs, and brand events

Requirements:

2+ years of experience creating content for brands or personal projects

Extremely comfortable being on camera and interacting with people in public settings

Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and emerging social platforms

Ability to balance creativity with data-driven thinking (what performs and why)

Proactive, organized, and capable of managing multiple projects on a fast timeline

Entrepreneurial spirit with a passion for building brands

Strong communication and collaboration skills

Bonus points for photography skills, graphic design experience, or prior work with CPG brands

Must be willing to work in office at our Minneapolis HQ 5 days a week

Why SMACKIN’?

We value experience. For our customers, our partners, and our employees. We hire awesome people (like you!) who are smart, creative, and have a growth mindset. We have a thriving culture where you’ll have exciting creative challenges with the autonomy you need to make a real impact. Plus, of course, you’ll be part of shaping the next iconic snack brand.

Competitive Salary

Employer-paid option for medical, dental, and vision

Annual wellness & cell phone stipend

14 company-paid holidays

Endless supply of delicious sunflower seeds & snacks