Social Media Marketing Specialist

Social Media Specialist - Contract (3 Months)

-Miami, FL or Atlanta, GA (Onsite 2 Days/Week) - Potential for Extension/Conversion

Are you a dynamic and results-oriented Social Media Specialist with a passion for all aspects of social media marketing? Do you thrive in a fast-paced environment and possess expertise across the full campaign lifecycle, from content creation to paid media execution and performance analysis? If so, we have an exciting contract opportunity for you in either vibrant Miami, FL, or bustling Atlanta, GA!

We are seeking a highly motivated and versatile Social Media Specialist for a 3-month contract. You will be responsible for developing, implementing, and managing our social media strategy, encompassing organic content creation, paid advertising campaigns, and community engagement. This role offers the potential for extension or conversion to a permanent position based on performance and business needs.

What You'll Do:

Full Social Media Lifecycle Management: Develop and execute comprehensive social media strategies aligned with business goals. This includes defining target audiences, setting objectives, and establishing key performance indicators (KPIs).

Content Creation & Curation: Create engaging and high-quality organic content across various social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter/X). This includes writing compelling copy, sourcing or creating visually appealing graphics and videos, and adapting content for different platforms.

Paid Social Media Management: Plan, execute, and optimize paid social media campaigns across relevant platforms to achieve specific marketing objectives (e.g., brand awareness, lead generation, website traffic, conversions). This includes budget management, audience targeting, ad creative development (in collaboration with design teams if applicable), and performance monitoring.

Community Engagement: Monitor social media channels for brand mentions and relevant conversations. Engage with followers, respond to inquiries, and foster a positive brand community.

Performance Analysis & Reporting: Track and analyze social media campaign performance, providing regular reports and actionable insights to optimize strategies and improve results. Utilize platform analytics tools and identify key trends.

Stay Current with Trends: Continuously research and stay up-to-date with the latest social media trends, platform updates, and best practices to ensure our strategies remain innovative and effective.

Collaboration: Work closely with other marketing team members and stakeholders to ensure cohesive and integrated marketing efforts.

What You'll Bring:

Proven experience (2+ years) as a Social Media Specialist or similar role, with demonstrable experience managing the full social media lifecycle.

Strong content creation skills with the ability to write engaging copy and create or source visually appealing content.

Hands-on experience planning, executing, and managing paid social media campaigns across various platforms (e.g., Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Twitter Ads).

Solid understanding of social media analytics and reporting, with the ability to interpret data and derive actionable insights.

Excellent communication, interpersonal, and organizational skills.

A proactive and results-oriented mindset with a passion for social media marketing.

Must be able to work onsite in either Miami, FL, or Atlanta, GA, 2 days per week.

Bonus Points For:

Experience with social media management and scheduling tools (e.g., Hootsuite, Sprout Social).

Familiarity with graphic design principles and basic design tools (e.g., Canva).

Experience with video editing.

Understanding of SEO principles as they relate to social media content.