B2B Field Marketing Manager

Marketing Manager, Healthcare

About the Role

We are looking for a highly skilled Marketing Manager for our Healthcare business to support our growth strategy and to drive the implementation of our marketing strategy. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, Customer Success Team, the Partner & Alliances Team as well as Marketing functions.

As Regional Marketing Manager, you will play a pivotal role in executing the demand generation strategy. You will be responsible for executing a high-impact marketing strategy that generates demand, expands our community, and positions our company as a leader in the market.

Responsibilities:

Work closely with the Sales Teams, be their first point of contact and align marketing campaigns to business and Sales team priorities

Drive integrated marketing campaigns from inception to optimization

Work closely with extended teams including demand generation, brand awareness, events, communications, and creative services

Leverage data and analytics to measure campaign performance, to optimize strategies, and report on ROI

Arrange and execute digital and in-person events to engage with target audiences and promote our thought leadership, products, and solutions

Ensure all marketing campaigns are delivered on time and within budget

Lead PO process and vendor management

Requirements:

Basic Qualifications:

Bachelor’s degree and a minimum of 2+ years of relevant B2B Marketing experience

Knowledge of business-to-business (B2B) marketing, including knowledge of decision-makers, buying committees

Proven ability to develop and execute successful marketing campaigns with an emphasis on highly impactful integrated campaigns

Strong analytical skills and experience in using data to drive decision making and strong knowledge of Salesforce

Knowledge of best-in-class agencies/vendors/partners to work with on marketing campaigns.

Excellent communication and interpersonal skills

Other Qualifications:

Must be an enthusiastic, well-organized self-starter, able to use initiative and adapt to change

Track record of managing multiple marketing programs simultaneously

Compensation:

Up to $51.72/hour (W2)

Req# 1956