Publisher Acquisition Specialist

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.

Job Summary:

The Global Publisher group exists to discover, recruit, onboard and develop, affiliate performance partnership opportunities, to match advertiser side needs, with the goal of increasing overall performance for our clients. Our objectives as a group are to diversify and grow, our Global network across emerging Geography, Vertical and by Publisher Types; and to win and retain key global/local accounts. The focus for this role will be in the APAC regions, with markets like Australia and New Zealand.

The Publisher Acquistion Specialist will play a pivotal role in recruiting the publisher network, both in depth and breadth of publishers with a focus on a region, vertical or key client projects. The role plays an important part in contributing to client satisfaction and the achievement of Publisher and Rakuten Marketing revenue goals. expanding our publisher network to drive business growth in existing and new markets. We go beyond offering creative solutions to our clients and partners—we actively shape them by leveraging our expertise in performance marketing, products, and industry insights to redefine how people shop online and how our partners enhance their profitability.

Key Responsibilities:

Identify and pro-actively meet and recruit relevant publishers based on market / vertical / client needs.

Conduct online research and networking to find, develop and manage own publisher acquisition pipeline, supported by Manager, and key commercial stakeholders

Design suitable strategies to develop the use of affiliate marketing activities to empower the growth of publishers with diverse business model.

Represent the Rakuten Affiliate Network in market to educate key publishers on the use of affiliate marketing with the aim of recruiting them to the network.

Increase the awareness of the Rakuten brand by always positively representing the company in every call.

Educating and motivate our new organic signed up publishers to became active sending weekly e-mails and taking punctual actions.

Responsible for welcome materials (guides, tutorials).

Attend industry events.

Provide account onboarding and activation support to a set portfolio of publishers.

Run reports and provide bespoke analysis to ensure visibility on campaign performance.

Provide visibility for publishers in internal forums to maximize new partnership approval.

Act as ‘inside sales’ for partner, to help advocate and educate Rakuten Advertising commercial teams (Sales and Client Services), across all global networks.

Work towards a quota and potential revenue target to meet revenue goals for set portfolio.

Learn high level capabilities of our proprietary software and educate publishers to increase adoption.

Support the APAC team in internal and external communications regarding cross functional initiatives & network updates.

Remain ahead of industry trends and development by reading industry news and networking to act as an expert in discussion with publishers.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Technical /functional expertise

Solid proficiency with Excel for client-ready reports and presentations.

Ability and willingness to learn publisher integration tools and products.

Good working knowledge of Outlook, Microsoft PPT and Excel (data pivoting).

Salesforce experience to record and track or CRM (ideal).

Personal Effectiveness

Highly organised, excellent communication skills and telephone manner.

Proven track record of execution and achieving personal targets.

Good problem-solving capabilities, always looking to improve.

Strong written and oral communication skills, plus strong presentation skills.

Takes ownership and accountability of own initiatives and portfolio, often working autonomously, but coached by senior team members.

Manage professional relationships and follow up with prospects in a timely manner

Punctual and reliable and willingness to learn.

Results Focused

Ability to discover leads.

High level of attention to detail.

Developing, maintaining and extending relationships.

Excellent understanding of partners business potential to help increase cross-network performance (local and global development).

Setting, meeting and exceeding partner goals/KPIS, with ability to report on metrics.

Contribute to team success and atmosphere.

Teamwork

Partners with Regional Publisher Team leader, to recommend improvements and efficiencies, for increasing number of partnerships.

Ability to work cross-functionally with client services organization, to support client needs whilst aligning to developing publisher KPI’s.

Work collaboratively and cross-regionally with wider Publisher team for learnings and knowledge sharing.

Submit tracking and reports to management as required.

Proven team player with good interpersonal skills

Minimum Requirements:

Minimum 1-2 year experience in digital marketing, affiliate publisher landscape, affiliate marketing (or similar business development role).

Bachelor's degree, internship experience preferred

Excellent English (must)

Hands-on approach with can-do attitude; problem solving; resourceful; ensure constructive accountability for actions; decisive; adaptable

Ability to work cross-functionally with client services organisation, to support client needs whilst aligning to publisher group KPI’s

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Five Principles for Success

Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen

Passionately Professional - Take an uncompromising approach to your work and be determined to be the best

Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory

Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile

Speed! Speed! Speed! - Always be conscious of time - take charge, set clear goals, and engage your team

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