Brand Manager

Company Description

Founded in Surat, the heart of India’s textile industry, Leemboodi has emerged as one of the country's leading multi-brand fashion houses, known for its quality, affordability, and customer-first approach. Leemboodi aims to simplify everyday fashion for modern Indian women through a portfolio of trusted, performance-driven brands. The company’s growth is sustained by operational efficiency, customer trust, and product consistency, expanding across metros and deeper Bharat markets. With a dedicated team, agile infrastructure, and data-backed design processes, Leemboodi continues to scale sustainably while expanding categories to create lasting value for customers in India and beyond.

Role Description

This is a full-time on-site role for a Brand Manager, located in Surat. Responsibilities are,

craft brand tone, storytelling, and visual identity (packaging, logos, communication).

Develop short- and long-term brand vision for product categories.

Drive promotional campaigns across digital marketplaces.

Own influencer or creator collaborations for brand building.

Analyze customer feedback, reviews, and returns for product improvement.

Monitor competitor brands, pricing, and positioning.

Work with the analytics team to assess sell-through, ASP, and margin data.

Track KPIs: NPS, repeat rate, brand search volume, return %, ASP uplift, etc.

Maintain packaging and brand presentation standards.

Ensure a consistent brand voice across all customer touchpoints.

Qualifications

Experience in Brand Management, Marketing, and Strategy Development

Excellent Communication, Leadership, and Project Management skills

Ability to work effectively in a fast-paced, dynamic environment

Experience in the fashion industry is a plus

Bachelor's degree in Marketing, mass communication.