Email and CRM Marketing Specialist

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Job Title:

Email and CRM Marketing Specialist

Department:

Strategic Enrollment Marketing and Communications

Job Description

The Email and CRM Marketing Specialist for Marketing and Strategic Communications in the Office of Strategic Enrollment Management develops targeted email marketing journeys and campaigns for audiences including but not limited to prospective and admitted students, enrolled students and their families using Salesforce Marketing Cloud. Works in the development of automated and multi-step email and sms journeys and creates filtered data extensions of intended audiences. Collaborates in the development of complex journeys, reports and campaigns for events, orientation and other various journeys related to admissions communications. Works with systems staff to monitor and create efficiencies in Salesforce CRM when needed and work with clients that frequently load data to the CRM to ensure the data is loaded properly. As a journey developer, maintains and strategically schedules email sends around other University sends. Creates and manages reports and dashboards for clients in Salesforce CRM. Extracts and writes analytical reports on email campaigns, journeys, admissions and event performance. Assists in developing/maintaining email communication flows with clients. Advocates for use of Salesforce CRM and Salesforce Marketing Cloud across University and with clients and assists in training as needed. Performs other duties as assigned.

Duties/Responsibilities

60% Develops targeted email marketing journeys and campaigns for audiences including but not limited to prospective and admitted students, enrolled students and their families using Salesforce Marketing Cloud. Works in the development of automated and multi-step email and SMS journeys and creates filtered data extensions of intended audiences. Collaborates in the development of complex journeys, reports and campaigns for events, orientation and other various journeys related to admissions communications. Maintains and strategically schedules email sends around other University sends.

20% Creates and manages reports and dashboards for clients in Salesforce CRM. Extracts and writes analytical reports on email campaigns, journeys, admissions and event performance.

10% Assists in developing/maintaining email communication flows with clients. Advocates for use of Salesforce CRM and Salesforce Marketing Cloud across University and with clients and assists in training as needed.

5% Works with systems staff to monitor and create efficiencies in Salesforce CRM when needed and work with clients that frequently load data to the CRM to ensure the data is loaded properly.

5% Other Duties as assigned.

Education/Experience

Required: Bachelor's degree or equivalent experience. 2 years of relevant experience required.

Desired: Experience using Salesforce CRM and Salesforce Marketing Cloud. 2-4 years of relevant experience preferred.

Additional Information:

This position has the possibility of remote work. Please include a cover letter and resume with your application.

Career Roadmap

Function: Marketing & Communications

Sub-function: Email & CRM Marketing

Career Band: Individual Contributor - Specialized

Career Level: S2

Location:

Student Academic Services (0160)

Position Type:

Regular

Scheduled Hours:

40

Shift:First Shift

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.

The university is an equal opportunity employer, including veterans and disability.

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