Digital Media Content Specialist

Job Description

Job Title: Digital Media Content Specialist

Department: Marketing

Employment Type: Full-Time, Exempt

Experience: 2+ years of experience in content creation, digital marketing, or social media production

Location: Hybrid (Remote + Dallas/Houston)

Compensation Type: $55,000 - $65,000 experience and education dependent

Job Summary:

The responsibility of the Digital Media Content Specialist role is to bring our brand’s voice to life through engaging digital content. In this role, you’ll execute pre-defined social media strategies, create social media posts, manage content calendars, and analyze engagement metrics to produce visually compelling content that captures attention and builds community. This hybrid position is ideal for a content creator who thrives in a fast-paced, trend-driven environment and understands the importance of both content creation and digital engagement. Proficiency in graphic design software, strong writing skills, and experience with social media platforms are essential. We value creativity, collaboration, and innovation.

A Day in the Life:

Execute pre-defined social media strategies by creating content aligned with brand guidelines, tone, and visual identity.

Produce and deliver 3–5 engaging, on-brand content pieces per week that align with the content calendar and campaign direction, including reels and carousels.

Shoot and edit high-quality short-form video content for platforms like Instagram, TikTok, and YouTube Shorts.

Incorporate trending audio, transitions, and visual effects to increase reach and platform performance.

Post content across designated social media channels and actively engage with the community through likes, comments, DMs, and timely responses.

Ensure brand consistency across all content formats, messaging, and publishing timelines.

Capture supporting content as necessary (e.g., lifestyle footage, behind-the-scenes clips, UGC-style material).

Write and publish compelling blog posts, articles, and website content reinforcing brand voice and messaging.

Optimize content (visual and written) for SEO to boost visibility and improve search engine rankings.

Stay current on platform trends, algorithm shifts, and emerging tools to keep content optimized and relevant.

Job Requirements:

2+ years of experience in content creation, digital marketing, or social media production.

Proficient in video editing tools and apps (e.g., CapCut, Adobe Premiere Rush, Final Cut Pro, InShot).

Strong writing and copyediting skills, with a solid understanding of brand voice.

Knowledge of SEO principles for both written and multimedia content.

Strong aesthetic and storytelling skills with a sharp eye for detail.

Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.

Familiarity with social media management tools (e.g., Later, Planoly, Buffer) is a plus.

Desired Skills:

Experience working with lifestyle, beauty, or education brands.

On-camera presence or ability to direct and guide others in front of the camera.

A portfolio or examples of short-form content across platforms.

Salary and Benefits:

Starting pay is up to $55K (paid hourly) based on experience, salary history and education level.

Healthcare - Medical, Dental, and Vision coverage are available for employees who opt-in.

401k/Retirement Plan

Personal Development - We support our employees through mentoring, internal & external educational programs, networking, skills enhancement, and career-building programs.

Paid Time Off - We offer PTO, paid holidays, and paid time off for jury duty and military obligations.

Other Important Information You Should Know:

Ability to Work Remotely: The employee selected for this position will work their work schedule remotely.

Work Schedules: Ogle School supports a variety of alternate work schedules that provide additional flexibility. For this role, there is a minimum 40-work week schedule, 5 days a week. The specific weekly schedule will be discussed during the hiring process.

Ogle School is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

At Ogle School, we want you to be heard. Respected. Empowered. Rewarded. And, proud of where you work. We have a few things that might be of interest to you, as you consider employment with us: competitive compensation, benefits (medical/dental insurance, PTO days, vacation days), a great reputation, and a commitment to the industry…and to you. Sound like the place for you? We hope so.

Full-time

Hybrid remote