Search Engine Optimization (SEO) Specialist

Job Description

We are seeking a detail-oriented and analytical SEO Specialist to join our marketing team. This role will be responsible for developing and executing effective search engine optimization strategies to improve organic visibility, drive website traffic, and support lead generation or e-commerce goals. The ideal candidate is well-versed in SEO best practices, keyword research, and website performance analysis.

Key Responsibilities:

Develop and implement on-page and off-page SEO strategies to improve search engine rankings.

Conduct keyword research and competitive analysis to identify content opportunities.

Optimize website structure, metadata, content, and URLs for search visibility.

Monitor and report on SEO performance metrics and partner with E-commerce and Marketing partners to develop and monitor broader paid media performance.

Perform technical SEO audits and work with developers to resolve site issues (e.g., crawl errors, site speed, mobile usability).

Stay up to date with algorithm changes and emerging SEO trends.

Build and manage backlinks through ethical link-building practices.

Support local SEO efforts, including optimizing Google Business Profiles and citations.

Contribute to the development of a long-term roadmap for Paid Media investments, ensuring spend efficiency, and ROI.

Qualifications:

Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.

5+ years of experience in SEO or a similar digital marketing role.

Proficient with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).

Solid understanding of search engine algorithms, ranking methods, and SEO best practices.

Experience with HTML, CSS, and website platforms (e.g., WordPress, Shopify) is a plus.

Strong analytical skills and the ability to interpret data into actionable insights.

Excellent communication and organizational skills.

Preferred Skills:

Experience with technical SEO, including schema markup and site migrations.

Familiarity with paid search or broader digital marketing is a plus.

Knowledge of content management systems and basic web development concepts.Company Description

The quintessential embodiment of style, form and function, Patricia Nash Designs creates handbags and accessories that are made of beautiful, vegetable tanned leather from around the world. The company was founded in 2010 by the designer Patricia Nash who was inspired by her extensive international travels. The collection pays homage to vintage craftsmanship through delicate, hand-finished detailing including hand-dying, hand-cutting, hand-sewing and a hand-embossed logo in every design. Patricia Nash Designs is based in Knoxville, TN, and sold in major retail department stores nationwide including Dillard's, Macy's, QVC, HSN, and Von Maur. Product line includes handbags, backpacks, luggage, men's leather goods, jewelry, scarves and wraps, bedding, and sunglasses.

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Full-time