Promotional Strategy & Activation Lead

About Us:

ARRISE sets the benchmark for service delivery and excellence in the iGaming industry. Playing a key role in the success of its clients, which include Pragmatic Play, a brand relied upon by the world’s biggest online casinos for its cutting-edge products, ARRISE helps to deliver exceptional gaming experiences to millions of players worldwide.

Our global team of over 6,000 talented and driven professionals are shaping the future of iGaming. Headquartered in Gibraltar, we have offices spanning Canada, India, the Isle of Man, Latvia, Malta, Romania, Serbia, Bulgaria, and the UAE, and more exciting destinations on the horizon.

At ARRISE, we take pride in creating growth opportunities at all levels, constantly investing in our people while welcoming new colleagues and forging strategic partnerships that open new opportunities for success.

To achieve this, we bet on ourselves. We know that success is a collective effort, and our team is driven by ambition, collaboration, and a shared commitment to grow and succeed—while embracing every step of the journey.

Be part of the future of iGaming with 6,000 ARRISERS! See a job that excites you? Apply now, and our friendly recruitment team will connect with you soon. Your journey starts here!

About the Role:

The Promotional Strategy & Activation Lead is a newly created role within the Promotions team to ensure that our market leading promotional tools are used effectively both internally as well as externally. The Promotional Strategy & Activation Lead will assist and work closely with the Head of Promotions as well as our Account Management and Sales teams.

What You Will Be Doing:

Working closely with the Head of Promotions to define the sales and implementation strategy for all of our engagement and promotional tools.

Go-To-Market Strategy & Sales Enablement

Define and execute go-to-market plans for new promotional tools and feature launches

Develop clear and compelling messaging, sales materials, and technical documents, in collabora-tion with Marketing and Product teams

Create case studies, onboarding packs, and best practice guides for Account Managers

Ensure all client-facing materials are brand-consistent and aligned with regulatory requirements

Join client meetings with Account Managers to present promotional tools, demonstrate their impact on CRM and revenue, and provide technical or back-office guidance

Tool Adoption & Operator Success

Identify underutilized tools or opportunities and partner with Account Management to increase adoption

Assist with back-office configuration and promotion setup for both network-wide and bespoke campaigns

Simplify and summarize technical explanations for clients and assist Account Managers with understanding client issues

Analyse the player journey across all promo tools to advise clients, support training, and identify UX or feature improvements

Data-Driven Optimization

Collaborate with BI and Analytics teams to report on tool performance and player engagement

Gather feedback from internal stakeholders and operators to drive continuous improvement

Share market trends and competitor insights to shape product development and roadmap planning

Cross-Functional Coordination

Act as a central point of contact between Product, Marketing, Commercial, CRM, and Compliance to ensure cohesive and compliant execution

Manage and deliver ongoing internal training to keep teams current on features and best practices

Maintain and update internal documentation to support team readiness and knowledge sharing

Coordinate issue resolution across teams

What We Need From You:

3–5 years of experience in iGaming or a related digital B2B environment

Proven experience with product marketing or customer retention

Familiar with casino player engagement strategies and promotional campaign execution

Hands-on experience with back-office platforms, promotional setup, and CRM tools

Strong communication and presentation skills, with the ability to simplify complex features for both internal teams and clients

Comfortable speaking with clients, presenting tools, and supporting Account Managers in commercial meetings

Analytical mindset with the ability to interpret data and translate insights into actionable improvements

Well-organized and able to manage multiple projects and deadlines

Ability to manage good cross-communication with departments (legal department, account managers, product, marketing) and take ownership of given tasks.

Outstanding English.

Good knowledge of Microsoft Office.