Consultant, Digital Marketing (Site Management)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Digital Marketing Consultant (Site Management)

Are you ready to transform marketing strategies into captivating web experiences? We're on the hunt for a Site Manager who can bring our digital vision to life, collaborating with cross-functional teams and leveraging the latest digital best practices. If you're a creative, data-driven professional with a passion for web optimization, we want you on our team!

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.

What You'll Do:

Implement Strategy: Translate marketing strategies into optimized web experiences that engage and convert.

Collaborate: Be the point of contact for line of business requests, partnering with marketing management, UX/design, and agency partners to plan and deliver site content, style, and layout.

Utilize Analytics: Use web data and analytics to influence design decisions and enhance user experiences.

Optimize SEO: Partner with the SEO team to ensure site updates are optimized based on the latest ranking criteria.

Audit and Update: Lead routine webpage audits to ensure content is accurate, up-to-date, and adheres to standards.

Stay Current: Keep up with the latest digital best practices and understand how to leverage marketing technology to achieve objectives.

Streamline Processes: Ensure all assets are ready for the content build team, submit build tickets properly, and update systems to enable smooth delivery and meet SLAs.

Analyze Campaigns: Conduct campaign analysis reviews and provide recommendations, including metric reports, to Marketing Management and key partners.

Quality Control: Review website changes once live for quality control and accuracy.

Ensure Compliance: Follow compliance standards and processes, staying informed on regulatory changes.

What We're Looking For:

Collaborative Spirit: Ability to work seamlessly with cross-functional teams and partners.

Analytical Mind: Strong skills in utilizing web data and analytics to drive decisions.

SEO Expertise: Knowledge of current SEO best practices and ranking criteria.

Attention to Detail: Meticulous in conducting audits and ensuring content accuracy.

Tech-Savvy: Up-to-date with digital best practices and marketing technology.

Process-Oriented: Skilled in streamlining processes and ensuring smooth delivery.

Results-Driven: Focused on analyzing campaigns and improving performance.

Compliance Knowledge: Understanding of compliance standards and regulatory changes.

Join us and be part of a dynamic team that drives digital excellence and creates web experiences that resonate with our audience. Apply now and let's make digital magic together!

Compensation Grade: G3

#LI-CB1

Job Description SummaryWith the customer always top of mind, our Digital Marketing professionals work in culture that fosters new ideas, champions career advancement, amplifies leadership opportunities and values learning. If you are always ready to innovate, drive improvement and can thrive in a constantly evolving environment, we want to know more about you!

As a Consultant, you'll develop and implement multiple complex digital marketing strategies, campaigns and initiatives - web, internet, email, social media, mobile - and creative. You'll lead large budgets and creative resources to develop and deliver integrated marketing communications plans on time and on budget, integrating marketing initiatives across businesses to drive efficiency and effectiveness of the brand.

Job Description

Key Responsibilities:

Partners with Marketing associates to ensure alignment of marketing campaign initiatives with business goals. Develops and runs campaigns including marketing communication plans, e.g., advertising, promotions, media, sponsorship, online display, search, email, mobile, social etc. and creative.

Partners to define, track, measure and optimize campaign results. Leads internal and external creative resources, agency relationships and tactical professionals in the timely development, execution and integration of campaigns.

Manages campaign budgets, delivery timeliness, efficiency and brand effectiveness.

Establishes a digital culture where an open exchange of ideas is valued. Provides internal consulting services to business unit leadership and to external partners and vendors.

Conducts analysis on digital trends, reviews competitive insights and develops digital marketing recommendations.

May perform other responsibilities as assigned.

Reporting Relationships: Report to Director/Associate Vice President level or higher; may have matrix reporting relationships and lead virtual teams.

Typical Skills and Experiences:

Education: Undergraduate degree in marketing, communication, advertising or related field preferred. Master’s degree is a plus.

Experience: Typically, eight or more years of related experience in marketing, email, web development and strategy, advertising, media or brand management.

Knowledge, Abilities and Skills: Advanced experience in marketing, campaign advertising, brand management concepts and practices. Ability to think both creatively and strategically. Ability to effectively handle multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture. Excellent organizational and written/verbal communication skills. Ability to see a project through completion and cross-functional management. Insurance and/or financial services product knowledge a plus.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Not Eligible (Exempt)

Working Conditions: Normal office environment. Limited travel. Extended/non-standard hours may be required.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

#marketing

92175