Director, Playfly Max (Auburn Sports Properties)

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DIRECTOR, PLAYFLY MAX (AUBURN SPORTS PROPERTIES)

Auburn, AL

Onsite

THE RUNDOWN

Playfly Sports is looking for a Director, Playfly Max to join our team in Auburn, AL.

The Director, Playfly Max will be responsible for generating NIL revenues on behalf of the university to meet and exceed individual and team goals for Playfly. The person in this role will work on-site with the staff and university athletics, the university Collective, and the Playfly MMR staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support student athlete NIL.

WHAT YOU’LL ACCOMPLISH

Partner with athletics department to develop and execute a revenue plan to meet and exceed NIL revenue goals for Playfly Max at Auburn University.

Manage profit and loss & budget reports to maintain and exceed EBITDA budget

Prospect, meet and close a significant number of new and renewal high level NIL partnership deals.

Identify potential sponsors networking with university stakeholders & business partners and researching local, regional & national companies

Work with Playfly Sports Properties leadership and Auburn Athletics and collective executives to create sales inventory, revenue projections and overall revenue strategy for Auburn project assets

Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals

Create sales proposals and draft/negotiate contracts with NIL sponsors

Develop key marketing objectives with clients thorough needs assessment and a collaborative sales process

Entertain and cultivate sponsors in non-game related settings

Prepare end-of-year recaps for partners

Represent Playfly Max, Auburn University, and Playfly Sports Properties in a professional manner

Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions

Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories

Other job-related duties as assigned

WHAT YOU’LL BRING

Bachelor’s degree required

5-7 years of relevant direct sales/revenue generation experience in the sports multi-media environment, event planning, non-sports multi-media, or fundraising environment, or similar industry with transferrable applicable skills

5 years of experience in a sales and revenue generation role preferred

Proven ability in managing, meeting & exceeding budget & revenue goals

Familiarity with KORE or similar CRM system

Strong experience and understanding of integrated and “conceptual” sales

Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients

Ability to develop and manage individual project P&L’s to a desired positive net outcome

Outstanding verbal, written and interpersonal communication skills

Demonstrated professional sales presentation skills

Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with Auburn Athletics, collectives, school foundations and others

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

Must be available for game days and evening athletic events and other special events

Must be available to travel as needed for client presentations

Must be able to work nights and weekends around sporting and other special events

WHAT WE DO

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.