Manager, HSTC Consumer and Shopper Connection Planning

Location(s):China

City/Cities:Shanghai

Travel Required:

Relocation Provided:

Job Posting End Date:May 30, 2025

Shift:

Job Description Summary:

Job Description

The ideal candidate of this role will need to be equally a scientist – ensuring the effectiveness and impact of all integrated communications – and an artist – painting a clear and compelling vision for the future of the category’s marketing. You will need to be (or become) an expert in it’s consumers and their behaviours, a guardian of our brands’ values and messages, and a visionary who can see the world for how it is and then bring to life a vision for what it can be.

What You’ll Do for Us

Lead the connection planning for our tea brands and responsible for final stage of bring to life:

Focus, Scope, & Impact:

Drive thinking on how to design marketing around End to End consumer journeys to achieve greater conversion, focusing on the set-up and consistency of the experience in China market

Leading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets

Designing End to End path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs

Connecting brand experiences with brand rituals building in order to significantly improve consumer conversion;

Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.

Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.

This profile requires a healthy balance of innovative thinking and business pragmatism

Shopper marketing for both ATL and BTL

Qualification & Requirements

Experience

Marketing, media, and leadership experience

Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands

Preference for individuals with experience in working in consumer and shopper/commercial plans

Experience working in cross-functional teams

Communicating, influence and negotiate across multiple stakeholders

Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus

Ability to lead integrated brand experience and multiple touch points that are effective and efficient

Understanding of the evolved media landscape and e-commerce

Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)

Ability to work in Agile cross-functional teams

KEY KNOWLEDGE REQUIREMENTS

MASTERY OF (REQUIRED)

CONNECTIONS/MEDIA DEVELOPMENT

DIGITAL MARKETING

TEAM MANAGEMENT/project management

Shopper marketing

BROAD EXPERTISE IN (GOOD TO HAVE)

BRAND STRATEGY

AGILE WAYS OF WORKING

What We Can Do For You

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.

Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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