Marketing

Company Background:

Antaira Technologies is a leading developer and manufacturer that provides high-quality industrial networking and communication product solutions. Since 2005, Antaira has offered a full spectrum of product lines that feature reliable Ethernet infrastructures, extended temperature tolerance, and rugged enclosure designs. Our product lines range from industrial Ethernet switches, industrial wireless devices, Ethernet media converters, and serial communication devices. Our vast professional experience allows us to deploy a wide array of products worldwide in mission-critical applications across various markets, such as, automation, transportation, security, oil & gas, power/utility, and medical.

People make a company. At Antaira, we are proud of our people. Our team is made up of individuals who are intelligent, energetic, creative, and who always strive to put the customer first. The company is dedicated to providing the utmost customer service. Antaira makes sure the work culture and environment is enjoyable, challenging and rewarding.

More company information is available at

Position Duties/Responsibilities (include but not limited to):

Develop and execute marketing strategies and plans to promote the Antaira brand, products and key features to various vertical market audiences.

Work closely with Marketing, Product Marketing, and Sales teams with copywriting by creating, editing, and delivery of collateral materials, such as blogs, white papers, catalogs, brochures, sales flyers, product launch kits, and email marketing.

SEO:

Manage Google Adwords and Shopping strategy to maximize ad spend and drive website traffic, incoming inquiries and ecommerce sales. Report monthly on Google Analytics, Adwords and Shopping results.

Create product-focused blogs, white papers and case studies. Optimize content using SurferSEO.

Upload marketing content onto the company website and create landing pages for product launches using HTML / CSS code.

Email Marketing:

Create company e-newsletters via MailChimp for monthly newsletters, product launches, quick hit blasts, trade shows, etc.

Report on email marketing analytics and share recommendations for improvement, including but not limited to open rates, click rates, click performance, and how to optimize content.

Tradeshow Coordination:

Research, plan and organize tradeshow activities and events including booth selection, completion of show forms, attendee registration, booth preparation, physical shipment processing, booth storage, and pre- and post-show reports.

Post-show activities include but are not limited to entering leads into CRM, sending thank-you emails, collecting feedback, and reporting on ROI.

Coordinate literature printing, ordering, and shipping needs with local and overseas print houses.

Coordinate ordering and delivery of branded apparel for employees.

Social Media Marketing:

Research, craft and schedule content for social media (LinkedIn, Facebook, Twitter) using Hootsuite.

Report quarterly on social media performance, trends, analytics and recommendations to grow following and increase engagement.

Collaborate with branch offices in Asia and Europe in sharing marketing materials and product launch notices.

Schedule and lead weekly and monthly meetings to discuss upcoming marketing campaigns and create meeting agendas.

Assist with coordinating internal company events, such as mid-year business meetings and annual kick-off meetings.

Research and recommend AI tools that will help increase productivity.

Stay up-to-date with industry trends and best practices in marketing.

Requirements:

Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism, or a related field

3 or more years of experience in Marketing Communications, event / tradeshow coordination, digital marketing and social media, SEO, Google Analytics / Adwords, public relations

Experience with various digital marketing platforms, including but not limited to Mailchimp, Hootsuite, SurferSEO, Google Analytics, Google Adwords, etc.

B2B Marketing experience is a plus

Knowledge of Netsuite or similar CRM tool is a plus

Experience with HTML and CSS code is a plus

Strong writing and organizational skills

Strong computer knowledge of Google Drive (Docs, Sheets, and Slides)

Ability to develop and maintain positive working relationships with team members at all levels of the company and with outside partners

Travel may be required for events / tradeshows

Human Resources:

Antaira Technologies, LLC.

7660 Dean Martin Dr. Suite 201

Las Vegas, NV 89139

Job Type: Full-time

Benefits:

401(k)

Dental insurance

Flexible schedule

Health insurance

Paid time off

Vision insurance

Schedule: Monday to Friday

Work Location: In-Person in Las Vegas, NV