Social Media Content Creator

Company Description

Lil Drama is a leading children's fashion brand dedicated to creating comfortable and stylish apparel for young trendsetters. We are passionate about delivering high-quality designs that resonate with our customers and their families. Social Media Content Creator to join our dynamic team and bring our brand voice to life across digital platforms. If you’re someone who lives and breathes content, has a keen eye for style, and loves creating scroll-stopping stories — we’d love to hear from you!

Role Description

As a Social Media Content Creator, you will be the voice of our brand across digital platforms. You will work closely with the Marketing Head, and your role will be mainly focused on the creative side of brand communication — conceptualizing, planning, and executing content & campaign that emotionally connects with parents, delights audiences, and builds a strong visual identity.

Key Responsibilities:

Craft compelling communication strategies for campaigns, product launches, and seasonal drops.

Lead the ideation and execution of social media content (Instagram, Facebook, Pinterest, etc.) – from captions and creatives to reels and brand stories.

Collaborate with design, photography, and marketing teams to ensure cohesive brand messaging.

Plan monthly content calendars and campaign themes aligned with the brand’s tone and values, and work on creatives for the same.

Conduct trend research and competitive analysis to keep the brand visually and tonally fresh.

Skills & Qualifications:

Degree in Fashion Communication, Mass Media, Marketing, or related field.

2+ years of relevant experience in fashion/lifestyle/kidswear brands or creative agencies.

Strong sense of fashion trends, kidswear aesthetics, and brand storytelling.

Excellent writing and visual thinking skills.

Familiarity with social media platforms, digital tools, and content formats (especially reels and visual storytelling).

Proficiency in Canva, Adobe Suite, or basic creative tools is a must.

Why Join Us?

Be part of a growing, creative, and fun team shaping the future of kidswear fashion.

Work in a collaborative environment where your ideas are valued and encouraged.