Marketing and Communications Director

SUMMARY

To serve the vision of Rock City Church by playing a vital role in expanding the reach of Rock City Church and deepening the engagement of our attendees. Leading high-impact marketing initiatives, develop compelling messaging, and oversee cross-platform communication strategies that inspire action, tell stories of life change, and ultimately help make Heaven full.

GENERAL DUTIES

CAMPAIGN MANAGEMENT

Lead multi-channel marketing campaign execution from strategy through performance reporting

Own and manage the full campaign calendar: budgeting, message crafting, deliverable scope, vendor/contractor

Utilize AI to its fullest capacity to ensure maximum productivity, creativity and results STRATEGIC MARKETING

Maintain and evolve Rock City's brand across all platforms

Develop messaging that aligns with vision, values, tone and visual identity

Oversee social media team - working with social media directors, coordinators and volunteers to expand reach, engagement and impact across all social platforms and handles

Own the development and documentation of marketing SOP's and internal systems for clarity and scale

Oversee tv relationships and speak into programing for maximum effectiveness

Oversee external vendors and marketing partners to ensure brand compliance INTERNAL COMMUNICATIONS

Oversee internal communication strategies for key areas: Beyond Our Walls Impact, Legacy, Annual and seasonal central areas of Focus, Annual and Monthly Reports

Collaborate with leaders to craft and execute strategic internal communications that move attendees through Rock City's next steps

Create Key Messages to ensure alignment across the organization

Serve as Chief Storyteller - capturing and equipping leaders with stories of life change at Rock City WEBSITE & APP

Oversee web and app strategy in partnership with internal stakeholders and external vendors

Provide weekly updates and ensure alignment with ongoing campaigns and initiatives EMAIL & TEXT COMMUNICATIONS

Lead the strategy and execution of email marketing, including drafting and scheduling central emails

Oversee central text communication strategy for timely and effective messaging CREATIVE COLLABORATION

Partner with creative and worship team to ensure message cohesion and visual alignment

Work closely with department directors to ensure excellence and impact in all promotional efforts

Provide creative input on key content and marketing elements SKILLS/EXPERIENCE

EDUCATION & EXPERIENCE

Bachelor's degree in marketing, Communications, Public Relations, or a related field

Minimum of 5-7 years of professional experience in marketing, communications, or brand leadership, with at least 3 years in a senior or supervisory role

Demonstrated success leading marketing efforts in a fast-paced, high-capacity environment; experience in a church, agency, or mission-driven organization preferred SOCIAL MEDIA & DIGITAL STRATEGY

Deep understanding of social media strategy, trends, and analytics, with proven experience growing and engaging audiences across platforms

Skilled in overseeing multi-platform social campaigns-from content planning and creation to performance tracking and optimization

Experience managing social teams, including staff and volunteers AI & MARKETING INNOVATION

Proficiency in utilizing AI-powered tools for content creation, productivity, audience insights, and campaign optimization

Forward-thinking mindset with a desire to stay ahead of marketing trends and emerging technologies LEADERSHIP & STRATEGIC PLANNING

Strong leadership presence with the ability to cast vision, lead teams, and execute large-scale campaigns with excellence

Experience managing external vendors, creatives, and contractors

Comfortable setting goals, KPIs, and using data to guide decision-making COMMUNICATIONS & COLLABORATION

Excellent communicator-both written and verbal-with the ability to adapt messaging to fit various audiences

Highly collaborative and flexible; thrives in team-oriented environments

Ability to manage multiple projects with tight deadlines and a high attention to detail SPIRITUAL & CULTURAL ALIGNMENT

Active and growing relationship with Jesus Christ

Fully aligned with the vision, values, and beliefs of Rock City Church

Active participation in Rock City Church or your current church (we look for a lifestyle of inviting people to church, volunteering, generosity, and prioritizing community). Upon hiring, it is our expectation that you and your family (if applicable) make Rock City your home church

Passionate about reaching people for Christ and committed to using communication to make Heaven full OTHER INFORMATION

Status: Full-time, exempt

Schedule: Monday-Friday