Marketing Coordinator

At Iron Mountain we know that work, when done well, makes a positive impact for our customers, our employees, and our planet. That’s why we need smart, committed people to join us. Whether you’re looking to start your career or make a change, talk to us and see how you can elevate the power of your work at Iron Mountain.

We provide expert, sustainable solutions in records and information management, digital transformation services, data centers, asset lifecycle management, and fine art storage, handling, and logistics. We proudly partner every day with our 225,000 customers around the world to preserve their invaluable artifacts, extract more from their inventory, and protect their data privacy in innovative and socially responsible ways.

Are you curious about being part of our growth stor y while evolving your skills in a culture that will welcome your unique contributions? If so, let's start the conversation.

The Job

The Marketing Coordinator is responsible for supporting the effective deployment of marketing initiatives and plans to support the commercial organisation to build pipeline and generate bookings. This dynamic position will interact with APAC marketing team members, various levels of the local commercial organisation, the global corporate marketing organisation, and local leadership. The Marketing Coordinator will support the delivery of field marketing plans, aligned to local and corporate business priorities, and support the implementation of integrated multi-touch marketing campaigns, including inbound and outbound tactics. The aim of the role is to develop the marketing pipeline for existing accounts and new logos to deliver leads to sales, driving activities that accelerate pipeline growth and support global Brand initiatives that will lead to revenue across the entire product portfolio.

The role primarily supports the Australia and New Zealand cluster, though at times may be called upon to support activities across Asia Pacific more broadly.

The role includes working with local vendors, and leading local activation of global marketing initiatives including digital marketing, virtual and physical events, marketing automation strategies and supporting lead generation objectives and tactics. With a particular flair for digital marketing strategies, this individual will work closely with internal and external partners to support innovation goals through the adoption of new technologies and channels. The role will support campaign analysis and regional marketing-contributed pipeline health and revenue drivers to ensure that marketing campaigns are optimised and deliver maximum ROI.

The Responsibilities

Marketing generated leads, sales opportunities and bookings; cost of campaigns, number of deals sourced by marketing as a % of total pipeline and total booked revenue, marketing contributions to accelerate pipeline

Support the deployment of measurable campaigns that drive revenue through sales teams

Execute integrated marketing programs (incl. events, email, web, social) mapped to the buyer journey

Implement pipeline acceleration programs jointly with sales

Drive innovative customer demand strategies in partnership with other members of the Regional Marketing Team (e.g. cross and upsell, ABM, inbound and acceleration strategies).

Partner with marketing support teams to leverage their expertise, infuse best practices into marketing activities, and facilitate campaign execution

Support the analysis and reporting of marketing activities (on operational, campaign and tactical level)

Support the selection and management of events (sponsored and hosted) as part of the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates

Support the management of vendors that contribute to local demand creation programs (incl. events services, direct mail providers, content syndication providers, telemarketing agencies, and list brokers

The Person

Bachelor’s degree in business, marketing, or communications or equivalent experience, MBA Preferred

2-5 years of marketing experience

Proven track record of success in Demand Marketing / Field Marketing

Experience working and collaborating within a global enterprise is preferred

Ability to demonstrate development of integrated marketing programs and demand creation activities

Knowledge of marketing and communication principles, practices, and techniques

Affinity and flair for Digital Marketing channels and tactics

Highly collaborative with the ability to manage and consult with multiple stakeholders

B2B sales cycle and how to identify opportunities to maximise demand creation, pipeline contribution and sales opportunity acceleration

Budget management

Critical thinking, problem solving and analytical skills

Project and Program Management

Be able to operate under pressure and meet deadlines

Excellent verbal and written communication skills, exceptional interpersonal skills

Must be comfortable being a self-starter, working independently, and creating concrete plans with input from a variety of sources

Category: Marketing

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