Product Marketing Manager - B2B

About Us

Everspring enables colleges and universities to turn complexity into opportunity as technology reshapes education. Our strategic advisory, marketing, and academic solutions, powered by unmatched higher-ed expertise and data from 500,000+ student journeys, deliver high-performance marketing strategy, measurable enrollment growth, retention, and sustainable success-ensuring schools build lasting, competitive advantages in a rapidly evolving landscape.

Position Overview

Everspring is seeking a Product Marketing Manager to drive our go-to-market strategy and campaign testing efforts for emerging product offerings. This role will lead the development of compelling product messaging, support strategic sales enablement efforts, and collaborate closely with cross-functional teams to ensure market fit and growth.

This position reports to the Vice President of Growth Marketing and is located in Chicago, Illinois. Everspring operates in a hybrid workforce environment and requires 3 days in the office weekly, with additional days as business needs arise.

Responsibilities

Lead test campaign strategy and execution, focusing on rapid learning and iteration

Develop and refine product messaging and positioning that resonates with target audiences

Conduct and maintain competitive intelligence to inform strategic positioning

Collaborate on RFP responses and proposal development

Partner with sales to develop and deliver sales enablement materials

Own product launch planning and execution, coordinating internal and external efforts

Potential travel for industry conferences and key client meetings Qualifications

Required Experience

Bachelor's degree from an accredited institution

5+ years of experience in product marketing, campaign testing, or go-to-market strategy

Experience working with marketing agencies or higher education institutions

Proven ability to translate complex services into compelling value propositions

Strong writing and editing skills with a high level of detail

Demonstrated ability to develop competitive go-to-market strategies Preferred Qualifications

Experience in product marketing for SaaS and/or service providers/agencies

Background in higher ed, agency, or consulting firms

Understanding of higher education trends and challenges

Experience with content management systems (e.g., Salesforce), email marketing platforms (preferably Marketo, though Pardot or HubSpot are also acceptable), social media channels (LinkedIn, Meta, podcasts), and project management tools (such as Asana, Workfront, or CoSchedule) Skills & Attributes

Strategic thinker with analytical problem-solving skills

Strong project management and multitasking abilities

Excellent interpersonal and cross-functional collaboration skills

Ability to balance high-level strategy with hands-on execution

Proven ability to influence and build consensus across stakeholders Impact

In this role, you will be instrumental in:

Elevating our market position and increasing our win rate through compelling, targeted messaging

Driving faster product validation through agile, test-and-learn campaigns

Creating a cohesive go-to-market narrative across all communication channels

Our Culture

Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022, 2023 and 2024. We were also certified as a Great Place To Work® in 2022, 2023 and 2025. We offer benefits that include hybrid work arrangement, parental leave, health insurance, FSA, HSA dental, short-term and long-term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, paid parental leave program, tuition reimbursement program, pet insurance and more!

EEO Note

Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.