Director of Resort Sales

Position Overview:

The Director of Resort Sales is responsible for developing and leading the resort’s sales strategy to drive revenue growth and maximize occupancy across all segments, including leisure, group, and corporate. This role requires a dynamic leader with a proven track record in luxury hospitality sales, strong leadership capabilities, and a deep understanding of market trends and client relationship management.

Key Responsibilities:

Lead, mentor, and inspire the Resort Sales Team, including Group Sales, Catering & Events, and Leisure Sales teams, to drive performance, accountability, and professional growth.

Develop and implement strategic sales plans to meet or exceed revenue targets across all segments (group, transient, leisure, and events).

Maintain accurate forecasting, budgeting, and reporting on sales activities and results.

Cultivate strong relationships with key clients, travel agents, event planners, corporate partners, and luxury consortia.

Conduct market analysis and identify new business opportunities in alignment with brand standards and revenue goals.

Collaborate with Revenue Management to optimize pricing, inventory, and mix of business to maximize RevPar, ADR, and GOP.

Partner with Finance and Revenue Management to build detailed forecasts, budgets, and pacing reports, with a strong understanding of profit margins and cost control.

Partner with Marketing to ensure alignment between sales efforts and brand messaging, promotions, and campaigns.

Partner with Banquet Team to consistently exceed client service expectations.

Represent the resort at key industry events, trade shows, and client-facing opportunities to strengthen relationships and drive business.

Ensure compliance with Forbes and brand standards in all guest-facing sales processes.

Work cross-functionally with resort leadership to support strategic initiatives and enhance the guest experience.

Qualifications and Skills:

Bachelor’s degree in Business, Hospitality, Sales, or a related field preferred.

Minimum of 7 years of progressive sales experience in the luxury hospitality industry, including at least 5 years in a senior leadership role.

Proven track record of achieving sales goals and driving revenue growth in group, catering, and leisure segments.

Strong leadership skills with the ability to motivate and guide diverse sales teams.

Deep understanding of the luxury travel market, client expectations, and sales best practices.

Excellent communication, negotiation, and presentation skills.

Experience with CRM and sales tracking tools (e.g., Delphi, Opera Sales, Salesforce, etc.).

Ability to manage budgets, forecast revenue, and analyze data for informed decision-making.

Physical Requirements:

Must be able to sit or stand at a desk for extended periods.

Ability to move throughout the property for site tours, meetings, and events.

May occasionally be required to lift up to 15 pounds (e.g., collateral or promotional materials).

Flexibility to travel, work evenings, weekends, and holidays as business demands.