Wordpress Developer (Front End)

Company Overview

HiddenGem Media is one of the fastest-growing marketing companies in the vacation rental space. We help boutique stays, luxury cabins, and unique hospitality brands increase direct bookings and scale their businesses—with powerful, data-driven digital marketing systems.

Our work goes beyond aesthetics—we build full marketing funnels that consistently deliver results. We’re scaling quickly and leading the industry with innovation, precision, and creativity. We foster a collaborative environment where ideas move fast and talent is recognized. If you're looking to grow in your career, make a real impact, and join a team that’s setting the standard in this industry—this is the perfect opportunity for you.

Learn More About Us:

Website:

Instagram: @hiddengem.stays

YouTube Channel: youtube.com/@dustinbaker/videos

Check out a few of our clients:

Evergreen Cabins - Website: evergreencabins.co IG: @evergreen_cabins

Train Stays - Website: stayindeary.com IG: @trainstays

Why We’re Hiring This Role

We’re launching more direct booking websites than ever—and each plays a crucial role in our clients’ success. We’re looking for a talented Front End WordPress Developer who specializes in translating Figma designs into fast, elegant websites that are optimized for performance and conversion.

Who You Are

You bring Figma designs to life with pixel-perfect precision

You specialize in front-end development and love building high-converting websites that are fully optimized for both desktop and mobile experiences

You know Elementor Pro (or similar tools) inside out and work confidently within WordPress

You think in systems—layouts, hierarchy, spacing, modularity—and bring a strong sense of UI/UX design standards

You’re comfortable navigating Figma files, interpreting design systems, and making responsive adaptations

You value collaboration and feedback, and enjoy refining builds to enhance performance and consistency

Ideally, you’re based in or near Guelph, ON and open to occasional in-office days and team events—but we also welcome remote talent from anywhere in Ontario.

Summary of Role

As our WordPress Developer, you’ll bring approved Figma designs to life as responsive, high-converting WordPress websites. You’ll collaborate closely with our UX Design Lead to ensure accurate implementation, adapting layouts for mobile as needed before development begins. You’ll also handle Property Management System (PMS) integrations via APIs, optimize technical SEO, and contribute to building scalable, modular frameworks for future projects.

Key Responsibilities

Transform desktop Figma prototypes into fully responsive WordPress sites using Elementor Pro

Adapt and optimize layouts in Figma for mobile views prior to build

Navigate Figma confidently to interpret design systems, extract styles, and ensure consistency

Enhance and maintain the HiddenGem Elementor Theme Kit (colors, styles, templates)

Integrate PMS platforms (e.g., Guesty) via APIs and plugin tools

Apply technical SEO (Core Web Vitals, metadata, image optimization)

Troubleshoot bugs and collaborate with design and marketing teams on iterations

Support our move toward a more scalable development framework (templated builds, repeatable modules)

Qualifications

2+ years experience building front-end WordPress websites

Proficient with Elementor Pro or similar visual page builders

Strong understanding of HTML, CSS, and foundational JavaScript

Intermediate Figma skills: navigating designs, extracting layout specs, adjusting for responsiveness

Proven experience integrating APIs and external tools into WordPress environments

Knowledge of web accessibility, SEO basics, and responsive best practices

Solid communication skills and a proactive, collaborative mindset

Nice-to-Haves

Experience creating custom WordPress plugins

Speed optimization expertise (caching, lazy loading, etc.)

Knowledge of Schema markup & advanced SEO

Experience with Git/version control workflows

Growth Path

This isn’t a placeholder role. For the right person, there’s room to grow into a Lead Developer position—or shape the development function as we continue to scale.

This Role Might NOT Be the Right Fit If…

You prefer a slower-paced environment over the energy of a growing startup

You’re not in the habit of double-checking your work for accuracy and quality

You need close supervision to stay on track or meet deadlines

You’re looking for short-term freelance projects rather than long-term growth

You’re not curious about the bigger picture or how your work contributes to broader goals

You prefer working completely independently with minimal collaboration or feedback

Compensation & Perks

Salary: $60,000 - $80,000/year depending on experience

Extended health and dental benefits

Paid Time Off

Option to work from our open-concept office in Guelph

Occasional team outings and collaborative in-person days

A supportive team that values quality work and long-term growth

Our Hiring Process

Submit Application* (*SEE BELOW)

Complete Assessment Task – A hands-on project that reflects work you'd do in the role

Intro Call – A brief introductory video call with our Operations Manager

Interview – A deeper conversation with our CEO, Ops Manager, and Web Team Lead

Reference Checks – Final step before officially joining the team

HOW TO APPLY (Required):

To be considered for this role, please follow both steps below:

1. Submit your application

Email your application to with the subject line: WordPress Developer Application – [Your Name]

Your application should include:

Your resume

Links to 2–3 live WordPress websites you’ve built

Any other relevant work samples or portfolio pieces

2. Complete the short video introduction

As part of our process, we ask all applicants to submit a brief (~5 min) video answering three quick questions:

Tell us about yourself

What interests you about HiddenGem Media?

Why do you think you're a great fit for this role?

Submit your video here*:

*Applications without a video submission will not be considered.

We encourage you to apply as soon as possible as we are looking to fill this role quickly.

Deadline to apply: April 30th

We’re excited to hear from you and appreciate the time you take to apply!