Digital Media Specialist

POSITION SUMMARY

A Kid Again seeks a skilled and highly creative Digital Media Specialist to join our national team. As a Digital Media Specialist, you will play a key role in developing and implementing our digital marketing strategies to enhance our online presence and drive engagement. You will be responsible for creating and managing compelling digital media content across various platforms.

ESSENTIAL FUNCTIONS

Develop and execute comprehensive digital media campaigns to increase brand awareness, traffic, engagement, and conversions.

Create engaging and impactful digital media content, including images, videos and infographics to support marketing initiatives.

Collaborate with the development and program teams to brainstorm and develop digital strategies that align with our brand identity.

Manage and optimize all digital media platforms, including websites, social media channels, email, and Google advertising.

Stay up-to-date with the latest digital media trends, technologies, and best practices to continuously improve our digital marketing efforts.

Maintain brand consistency and ensure content is on-brand across all digital media platforms.

Implement and manage SEO strategies to improve organic rankings and optimize content for search engines.

Utilize analytics from digital media performance to provide data-driven insights and recommendations to improve effectiveness and ROI.

BACKGROUND/EXPERIENCE

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

3-years of professional work experience as a Digital Media Specialist or relevant role.

Problem-solving skills.

A strong eye for detail.

Proficiency in using digital media tools, Adobe Creative Suite (Photoshop, Illustrator), Canva, content management systems, WordPress and social media management platforms.

Solid understanding of digital marketing principles and best practices.

Knowledge of SEO strategies and techniques to drive organic traffic.

Excellent written and verbal communication skills.

Analytical mindset with the ability to interpret data and identify trends.

Ability to work independently and meet tight deadlines in a fast-paced environment.

Strong project management and organizational skills.

The preceding job description has been written to indicate the general nature and level of work performed by employees within this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this position. A Kid Again, Inc. is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, gender, sexual orientation, age, handicap, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above listed items.