Demand Generation Specialist

Job Description

Who We Are

We help hourly teams get shift done.

At When I Work, everything we do starts with a mission to help hourly teams work better together. We deliver on that mission by making hourly workforce management - scheduling, time tracking, shift trading, team messaging, and more - easy and straightforward for managers and employees alike.

The marketing team at When I Work is at the core of how our customers find us and why they buy our products. When you join this team, you are joining a group of dynamic, creative, and innovative professionals who like to work in a positive environment while also challenging and supporting each other in a highly functional team. You will get a best-in-class marketing experience using innovative marketing strategies and tools.What You'll Do

As a Demand Generation Specialist, you will work with external partners and the internal Demand Generation team to drive leads, and ultimately revenue, by planning, executive, and optimizing paid media campaigns. You will continually maximize our returns from the millions of dollars we invest in paid search, social, display, and affiliate channels, as well as test and optimize our ad copy, landing pages and ad spend. You will collaborate with a cross-functional group of marketers, developers, and data scientists to improve and drive performance. You will help to identify target audiences of potential customers who would be a good fit for When I Work, and help design programs to market to and acquire those audiences. In this role you will:

Help manage a multi-million dollar budget, owning performance of specific channels and working to meet target customer acquisition costs while continuing to drive revenue for the business.

Ensure that paid media campaigns are aligning with the overall business strategy and objectives

Act as a subject matter expert in paid search marketing, responsible for strategy and best-practices to drive improved performance, supporting all marketing and digital channel efforts to ensure a consistent approach to winning in paid search

Evaluate current SEM account set up, developing new strategies to increase performance, and proactively presenting those to internal planning teams as required.

Make daily, weekly and monthly optimizations including evaluation of ad copy, ad formats, and ad groups as well as implementing negative keywords and bidding strategies.

Optimize existing affiliate partnerships, and help to launch and grow new affiliate relationships.

Identify target audiences for outbound marketing motions and design campaigns to make those audiences aware and interested in When I Work as a solution.

Manage and execute landing page, creative, and ad copy testing. Work with the creative team to ideate and execute new tests

Create and maintain reporting on program performance and test results for owned paid channels

Continue to expand your knowledge and skillsets in your areas of responsibility and others

Stay informed on trends and changes in the search and social advertising spaceWho You Are

You are a highly curious and inquisitive marketing professional eager to put your paid media experience to use at a customer-centric and mission-driven company. You have a passion for continually working to improve performance of demand generation efforts, and are never satisfied with simply maintaining the status quo. You enjoy digging into the story the data is telling with a knack for coming up with creative ideas to optimize and increase performance. Experience and Skills Needed

3+ years foundational marketing experience with at least 2 years experience managing paid media campaigns in an in-house or agency role

Advanced knowledge of Google suite, bid management/optimization platforms, and/or affiliate marketing platforms

Strong proficiency and understanding of Google AdWords, Bing ads, and/or Apple search ads

Excellent critical thinking and analytical skills; ability to analyze and interpret large data sets

High attention to detail and accuracy

Advanced Excel knowledge, including pivot tables

Experience in marketing at a SaaS company and/or in B2B acquisition What Would be Awesome to Have

Experience at a startup or in a growth-driven atmosphere

SQL familiarity - expertise is not required

A/B testing experience

Experience designing outbound marketing campaigns for B2B audiencesWhat's In It For You

At When I Work, your base pay is one part of your total compensation package. Actual base pay will depend on your job-related skills, qualifications, experience, and location, and other factors. For Minnesota based roles, the base salary hiring range for this position is between $70,000 - 80,000 USD. Other benefits include:

Professional development allowance

Paid parental leave

Health and dental coverage for a fraction of the cost of other employers

Paid vacation and holidays

Flexible work environment

Volunteer time off

401(k) match

Donation match

Hybrid office, includes a monthly commuter stipend

Casual dress code

Dynamic and dedicated team

We believe actions speak louder than words. Every encounter with our people and products should be memorable and helpful. Challenges are exciting, failure is how we learn, and we all have an entrepreneurial spirit. Building an inclusive and equitable workplace isn't lip service. We invest our time and our money in organizations that are not only working to diversify the current jobscape, but also investing in the future of talent. We're motivated by a strong, innovative, and passionate work culture and we're constantly searching for ways to improve and get shift done.Whether you're a perfect match or not, if it sounds like a good fit, we encourage you to apply.

The tech industry is notorious for its lack of diverse representation, and we're aware of the research showing that historically underrepresented groups are less likely to apply to a job if they don't believe that they meet all of the criteria. Are you hesitant to submit an application because you're not sure if you check every box? Apply anyway! We would love to hear from you and figure out what you can add to the culture here at When I Work.

We'd love to talk to you! Please submit the following to apply:

Resume (including months/years of employment for each position).

Cover letter including:

an overview of your existing experience

a convincing reason why you'd like to work at When I Work.

*Must already be authorized to work in the United States or Canada on a full-time basis for any employer.

Full-time