Law Admissions Marketing Coordinator

The Kenneth F. Kahn School of Law at High Point University invites applicants to serve as the Admissions Marketing Coordinator in its Office of Admissions. The Admissions Marketing Coordinator will play a key role in promoting the law school to prospective students by developing and implementing marketing and communications strategies while also actively engaging in student recruitment efforts. This hybrid role combines social media management, digital content creation, and marketing strategy with traditional admissions responsibilities, including counseling prospective students, traveling for recruitment, and assisting with campus tours and event implementation. The ideal candidate is a creative and strategic communicator with a passion for higher education marketing and student recruitment.

Key Responsibilities

Admissions & Recruitment (50%)

Counsel prospective students on the admissions process, law school experience, and career pathways.

Travel to national and regional recruitment events to represent the law school and engage with prospective students.

Conduct in-person and virtual tours for prospective students and guests.

Assist in reviewing applications and communicating admissions decisions.

Support the implementation of recruitment events, including open houses, webinars, and admitted student programs.

Other duties as assigned.

Marketing & Communications (50%)

Develop and execute a comprehensive social media strategy to enhance the law school’s visibility and engagement with prospective students.

Create, edit, and publish engaging multimedia content (written, graphic, and video) across digital platforms, including the law school’s website, social media channels, and email campaigns.

Manage the law school’s social media accounts (Facebook, Instagram, LinkedIn, X, TikTok), ensuring consistent messaging and branding.

Collaborate with the law school admissions and university communications offices to develop recruitment materials, including brochures, digital ads, newsletters, and email campaigns.

Analyze digital marketing performance metrics and provide insights to improve engagement and outreach efforts.

Monitor trends in legal education marketing and higher education recruitment to enhance communication strategies.

Other duties as assigned.

Qualifications

Required:

Bachelor’s degree.

Strong written and verbal communication skills.

Experience managing social media accounts and creating digital content.

Ability to travel for recruitment events (including overnight and occasional weekend trips).

Strong interpersonal skills and ability to engage effectively with law school faculty and staff.

Proficiency in Microsoft Office and familiarity with social media analytics tools.

Preferred:

Experience in law school or higher education admissions.

Experience in database management and data analytics.

Familiarity with digital marketing strategies, including paid advertising and SEO.

Graphic design or video editing experience (Adobe Creative Suite, Canva, etc.).

Work Environment & Schedule

In-person and on-campus when not traveling as assigned.

Travel required, especially during peak recruitment season (late September to mid-November).

Accountability

Reports to the Associate Dean of Admissions in the School of Law.

Application Instructions

Applicants must upload in one single document, a cover letter expressing their interest in the position and a resume with a complete professional and academic history.

For more information, please contact Jay Shively, Associate Dean of Admissions and Lecturer on Law, at .

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