Marketing Field Event Coordinator

Job Description

Marketing Field Event Coordinator

JOB TITLE: Marketing Field Event Coordinator

EMPLOYER: Transylvania Concrete Coatings

DEPARTMENT: Office

REPORTS TO: Sales & Business Development Manager

EFFECTIVE DATE: March 2024.

SUMMARY: Manage and execute field event marketing initiatives with a team in lead generation best practices for our office to exceed booked, issued, and sale’s targets. This will be achieved through event participation/sponsorship, partnerships, community outreach, related programs, and other outside networking. Will hire, train, create, and develop a Marketing Team to build brand awareness to generate sales leads in the local market through our partnerships.

DUTIES AND RESPONSIBILITIES:

Develop and drive marketing initiatives to generate sales leads for sales representatives to follow up

Recruit, Hire, Train, and develop an event marketing team and create accountability through established Marketer goals and KPIs

Identify, schedule, and plan for the team of Marketers in assigned territories and events

Responsible for budgeting and staffing within our affiliates

Responsible for creating, ordering, and budgeting for all collateral inventory

Responsible to work closely with the Sales Manager and their team to develop goals, develop KPI’s, brainstorm events, and collaborate on data from events

Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market

Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization

Track and report metrics to evaluate performance and ROI of our partnerships and events

Responsible for meeting and exceeding lead/sales quotas by executing field event coordination, scheduling/managing team, and working top tier weekly events established KPIs

Execute and manage onsite lead generation activities weekly in event participation

Attend home shows, fairs, festivals, events, etc.… educating customers and scheduling appointments

Develop localized partnerships to allow onsite staffed display for lead generation/sales activity

Optimize and leverage potential localized community entities with regional manager to create and implement event related sponsorship programs with onsite exhibitor presence

Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory

Perform indoor work in a climate-controlled environment and outside work in varying temperatures and climates

Perform other duties as assigned by supervisor/manager

QUALIFICATIONS:

High School diploma or GED

2+ years' experience of successful lead generation and management positions in direct-to-consumer industries

Strong recruiting and training skills

Experience with budgeting and planning

Experience and proven success in lead generation.

Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional

Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization

Self-starter with ability to manage and develop others in fast paced environments

Ability to handle multiple priorities at one time

Strong planning and organizational skills, including attention to detail

Knowledge of current best practices and new strategies for field marketing

Proficiency using Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, Teams)

Proficiency working with CRM’s, desired Market Sharpe

Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball"

Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality

Detail-oriented and can focus on the task at hand finding the most efficient and effective pathway to completion

Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection

Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions

Travel within the assigned territory as needed

Evening and weekend availability/working nontraditional business hours

Valid Driver’s license with reliable and suitable transportation with ability to transport marketing materials and display to/from scheduled events.

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)

DESIRED SKILLS:

Experience in lead generation for residential home improvement industry.

Leadership or supervisory experience in event marketing, retail, construction field, or home improvement industry.

COMPETENCIES:

Problem Solving - Identifies and attempts to resolve problems in a timely manner; Works well in group problem solving situations.

Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Participates in meetings.

Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit.

Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values.

Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions.

Quality - Demonstrates accuracy and thoroughness; Monitors own work to ensure quality.

Adaptability - Adapts to changes in the work environment; Able to deal with frequent change, delays, or unexpected events.

Attendance/Punctuality - Is consistently at work and on time; Arrives at meetings and appointments on time.

Dependability - Follows instructions, responds to management direction; Commits to long hours of work when necessary to reach goals.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

Lift/Move/Carry up to 50 pounds occasionally, up to 25 pounds frequently, and negligible amount consistently within perimeters of position responsibility.

Continually required to sit.

Continually required to talk or hear.

Frequently required to utilize hand and finger dexterity.

Continually utilize visual acuity to read technical information, and/or use a keyboard.

Continually required to spend many hours on computer.

Full-time