Communication Specialist - Apex, NC

Job Details

Apex, NC

Full Time

Day

Marketing

Description

Job Purpose

The Communications Specialist will be responsible for developing content to support the company's strategic communications initiatives, including brand awareness and positioning across multiple external channels. The ability to connect and work with a large and diverse group of people will be essential. This role requires a strategic thinker, content developer, and creative self-starter. The ideal candidate is highly organized, extremely detail-oriented, and passionate about his/her work.

The candidate should also be committed to service as we are focused on our Mission, “Dramatically Improving the Communities We Serve.” Through our various community outreach pillars, opportunities abound to play a role in giving back to the community.

Areas of focus include the following Objective Key Results:

Content Creation & Strategic Communication - Work with the Director of Corporate Communications to develop and inform the external content strategy and editorial calendar. Update content on the Shook Construction website, including writing case studies for various projects and thought leadership articles for the Insights page.

Collaboration & Cross-Functional Teamwork - Work with a cross-section of internal and external teammates as a content developer for all external communications platforms such as websites, social media, press releases, newsletters, and award submittals. This will include but not be limited to impactful, detailed stories about our people, projects, and community engagement efforts.

Technical & Creative Proficiency - This role requires significant writing; superior experience in storytelling, copyediting, and content development is needed. Work with communications and marketing teammates to include supplemental photography, graphics, or videography in storytelling content. Personal photography, graphic design, or video production skills are an added benefit. Superior skill level experience using MS Office, various graphics, and presentation programs, including, but not limited to, Adobe Creative Suite and Canva.

Essential Duties and Responsibilities

The individual in this position is expected to be able to successfully perform the following duties and responsibilities according to Shook’s Policies and Procedures and established business practices. This individual will have the best opportunity to succeed in this position by embracing Shook’s Mission/Vision/Core Values.

Content Creation & Strategic Communication

Work with a cross-section of internal and external teammates as a content developer for all external communications platforms such as websites, social media, press releases, newsletters, and award submittals. This will include but not be limited to impactful, detailed stories about our people, projects, and community engagement efforts.

Work with the Director of Corporate Communication to develop & inform the external content strategy and editorial calendar. Coordinate projects within the editorial calendar in Monday.com.

Post on the company’s social media accounts, including collecting content, drafting copy in Hootsuite, and making graphics in Canva. A strong understanding of graphic design is desired. Contribute to analytics regularly to inform future content strategy.

Contribute to the content development for company and project award submittals.

Assist with public/media relations, writing various articles and providing content to local media.

Assist with developing and updating corporate content (company and market overviews, project writeups, mission overviews, etc.).

Optimize content for search engines (SEO) to increase visibility and reach.

Collaboration & Cross-Functional Teamwork

Update content on the Shook Construction website, including writing case studies for various projects and thought leadership articles for the Insights page. Work with internal subject matter experts to inform the content. Help develop an external newsletter to be distributed quarterly. Contribute to analytics on the website regularly and use to inform future content creation.

Visit job sites to take progress photos of active jobs and set regular meetings with key project teams to tell the project story.

Work with marketing teammates to include supplemental photography, graphics, or videography in storytelling content. Personal photography, graphic design, or video production skills are an added benefit but not a requirement.

May be asked to contribute to events including conferences, tradeshows, and more.

Be a proactive teammate by staying on top of emerging trends in our market and ecosystem and keeping a pulse on the competition in key usage areas.

Have a willingness to roll up your sleeves and pitch-in wherever needed to best help the team and organization.

Technical & Creative Proficiency

Maintain a tone of voice consistent with Shook brand standards.

Provide editing and proofreading support to business units.

Superior skill level + experience in copyediting and storytelling, using MS Office 2010, various graphics, and presentation programs including, but not limited to, the Adobe Creative Suite and Canva.

Basic understanding of SEO principles and how they apply to digital content creation.

Experience with CRM platforms is a bonus.

Reporting Relationships

This position reports directly to the Director of Corporate Communications.

Position indirectly reports to the Vice President of Business Development

Directly reporting to this position: N/A

Indirectly reporting to this position: Intern(s) or Co-Op(s)

Competencies

Ability to perform work accurately and completely, and in a timely manner

Superior skills in writing, storytelling, and copy-editing

Superior skills in MS Office

Superior skills in Adobe Creative Suite and Canva

Advanced organizational skills

Advanced ability to deliver quality through attention to detail

Advanced ability to prioritize multiple projects

Advanced ability to be proactive and resourceful

Ability to create effective graphics

Ability to learn and use a variety of software, tools, and systems to meet business needs

Ability to solve complex problems quickly and effectively

Ability to work collaboratively and cross-functionally to obtain information or solve problems in support of the team’s goals

Ability to adapt to change.

Ability to build relationships with team members that transcend a project

Ability to work in a collaborative, fast- paced and deadline-driven environment

Ability and willingness to mentor less experienced team members

Ability to build relationships and work collaboratively within a team, internally and externally

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education and Experience

Bachelor’s degree in communications, Public Relations, journalism, marketing, or English

In lieu of the above requirements, relevant experience will be considered.

3-8 years of communications or marketing experience

Architecture, Engineering, Construction industry experience (Preferred)

Language Skills:

Clear verbal and written communication skills.

Mathematical Skills:

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Special Skills:

Demonstrated knowledge of standard concepts, practices, and procedures of marketing or related fields.

Ability and willingness to learn new applications. Demonstrated creative ability. Clear and demonstrated knowledge of graphic design standards, practices, and applications. Success motivated. Willingness to support internal and external customers.

Reasoning Ability:

Ability to apply common-sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Computer Skills:

Must be proficient with Microsoft Office (Word, Excel, PowerPoint, and Outlook), Adobe InDesign, PhotoShop, Acrobat, and Illustrator.

Certificates, Licenses, and Registrations:

Must have a valid driver’s license with a clean driving record. Motor Vehicle report required.

Physical Demands:

Occasionally, you must stand, walk, sit, reach with your hands and arms, and climb and balance. Must be able to talk, hear, taste, and smell and use hands to finger, handle, and feel. Seldom may have to stoop, crouch, or crawl. May need to occasionally lift up to 10 lbs. The following are the vision requirements for the job: physical, close, distance, color, peripheral, depth perception, and ability to adjust focus.

Work Environment:

The noise level in the work environment is usually quiet.