Social Media Coordinator

Social Media/Community Coordinator

POSTION SUMMARY

Are you fluent in all of the popular social media apps? Whenever something happens around you, do you think to yourself, "I've gotta get this on video?" Do you also have a curious mind about what makes people engage and interact with the media they consume? If you can answer "yes" to all of those questions, you may be a good fit for this position.

The Marketing Community/Social Media Coordinator is a hands-on, adaptable team player responsible for engaging Dirt King's community through social media, brand activations, and direct interactions with consumers, athletes, influencers, and brand partners. This role is a critical part of the marketing team, driving brand awareness and engagement while ensuring authentic, high-energy, and relevant messaging in the off-road and outdoor lifestyle industries.

Beyond core responsibilities, this person is a go-to problem solver—ready to roll up their sleeves, handle last-minute tasks, jump in wherever needed, and keep marketing operations running smoothly. Whether it’s capturing content, helping with events, packing up gear, or executing social strategies, this role requires someone with a "no-task-too-small" mindset and a passion for getting things done.

Key responsibilities (including, but not limited to, the following):

COMMUNITY & SOCIAL MEDIA MANAGEMENT

· Oversee and manage Dirt King’s social media platforms (Instagram, Facebook, TikTok, Reddit, Pinterest) with daily engagement, content execution, and audience interaction.

· Schedule, and post content while actively engaging with followers, responding to comments, messages, and tags to foster community relationships.

· Assist in developing and executing social media strategies that drive engagement and strengthen brand awareness.

· Track and analyze social media performance, reporting on key metrics and adjusting tactics as needed.

· Source and manage user-generated content, influencer collaborations, and brand ambassador relationships.

· Develop and research product seeding opportunities around campaign launches while creating and maintaining media and press relationships.

CONTENT COORDINATION

· Assist in sourcing, organizing, and maintaining a content library for marketing use.

· Support light content creation, including behind-the-scenes footage, short-form videos, and event coverage.

· Ensure accuracy and consistency in product imagery, captions, and brand messaging across all marketing channels.

· Proofread all marketing copy to maintain brand voice and quality standards.

AFFILIATE & EVENT SUPPORT

· Assist in outreach and coordination of affiliates, influencers, and brand partners to expand community engagement.

· Support brand activations, athlete partnerships, and experiential marketing initiatives.

· Help execute event logistics, from booth setup and teardown to on-site brand representation.

· Work closely with the Marketing Manager to ensure a seamless brand presence at trade shows and industry events.

QUALIFICATIONS

· 2+ years of experience in marketing, social media, or community management.

· A "get-it-done" attitude—this role requires someone who is flexible, resourceful, and ready to tackle any challenge.

· Strong understanding of social media trends, content engagement, and audience growth strategies.

· Excellent communication, organizational, and multitasking skills.

· Proficiency in social media management tools and analytics platforms.

· Passion for off-road, outdoor culture, and lifestyle industries

· Basic content creation skills (photo/video editing) are a plus.

· Use of and understanding of Adobe Suite is a plus.

· Experience with event marketing, influencer collaborations, and brand activations is a bonus.

· Being comfortable on camera is a huge bonus.

BENEFITS

· Competitive pay

· Comprehensive benefits package including health insurance

· Dental and vision plans

· 401K with a generous company match

· Holiday, vacation, and paid sick time

· Casual work environment

· Compensation: $20-25/Hour DOE

HOW TO APPLY

· Send resume to

· Include links to your social media profiles

· Include portfolio of your previous work