Sales Manager

Sales Manager

Field Based – Hereford (2 days per week in the office)

Up to £40,000 + travel allowance + GREAT commission scheme

Do you want to work for a rapidly scaling challenger in the premium drinks space? My client is looking for a commercially-minded Sales Manager to own and grow their on-trade footprint across the UK!

Having quadrupled revenue month-on-month since launch, this brand is entering it's next growth phase and on-trade is front and centre. This is a high-impact role for someone who can sell and scale

Key Responsibilities

Grow the brand’s presence in bars, pubs, restaurants, and hotels

Win new customers and keep them ordering regularly

Build relationships with distributors and manage key partnerships

Develop pricing strategies and commercial terms

Set up tools and systems to track and manage sales

Improve how the team works with operations, logistics, and marketing

Represent the brand at tastings, events, and trade shows

Work closely with the founders on big-picture plans and strategy

About You:

At least 3 years of experience in sales or commercial roles (ideally in drinks or FMCG)

A good understanding of the UK on-trade market and how to succeed in it

A track record of winning new business and building long-term relationships

Someone who enjoys both selling and improving how things are done

Comfortable using data and tools to track progress

Independent and proactive

Someone who thrives in fast-paced, growing environments

This is a key role in a young but ambitious business - perfect for someone who wants to step into more leadership, take real ownership, and grow with the company!

Sound like you? Lets talk!

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

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