Web Content Manager

Job Description

Robert Half’s client is a dynamic and fast-growing organization that has invested significantly in its digital platforms and continues to expand its digital presence. They are seeking a Web Content Manager to oversee and optimize the organization's website and related digital channels, ensuring high-quality content delivery, brand consistency, and audience engagement.

In this hybrid role, the Web Content Manager will work closely with cross-functional teams to manage the organization's WordPress site, lead content initiatives, improve SEO, and ensure seamless execution of digital campaigns. This is a temporary opportunity for 6 months.

Key Responsibilities:

Oversee the day-to-day management of the organization’s WordPress CMS and ensure content is current, engaging, and aligned with branding.

Collaborate with internal and external teams, including developers, marketers, and creative teams, to implement site enhancements and maintain quality standards.

Conduct regular audits to identify content gaps, improve navigation, and enhance user experience.

Create, update, and manage web content (text, images, videos) while adhering to accessibility and legal standards.

Monitor site analytics and engagement metrics, using insights to inform strategy and optimize performance (Google Analytics 4).

Manage SEO best practices across all digital content, including metadata, keyword strategy, and internal linking.

Train internal stakeholders on CMS usage and web publishing best practices.

Support internal request intake process, manage publishing timelines, and track web development projects.

Work with third-party developers and internal teams to troubleshoot site performance issues and ensure platform stability.

Coordinate content rollouts in alignment with marketing campaigns and events.

Lead improvements in cookie consent management, URL redirects, and legal compliance on the site.

Stay up to date with digital content trends, tools, and competitor strategies.

Qualifications:

Bachelor’s degree in Journalism, Marketing, Communications, or related field.

3–5 years of experience managing web content on high-traffic sites.

Advanced knowledge of WordPress CMS and basic understanding of HTML, CSS, and JavaScript.

Proven experience managing SEO and analyzing web traffic metrics.

Strong background in content strategy, web copywriting, and user journey optimization.

Experience collaborating with design and development teams to enhance digital experiences.

Excellent project management and time management skills in a deadline-driven environment.

Familiarity with tools such as Google Analytics 4, Cookie Consent platforms, and SEO optimization tools.

Strong writing, editing, and communication skills.

Detail-oriented with a proactive approach to problem-solving.

Ability to build relationships across diverse teams and stakeholders.

Hybrid remote