Marketing Specialist

Position Summary:As a Marketing Specialist, you will have the opportunity to work closely with our Digital Marketing Team and assist in driving brand loyalty for BIBIBOP. This role will play a key part in supporting various projects, including executing email and mobile marketing campaigns, analyzing campaign performance, and contributing to overall marketing strategies.

Who We Are:

Gosh Enterprises is a dynamic, rapidly growing company that oversees a family of brands:

Charleys: A 847+ unit restaurant brand known worldwide for serving the #1 Cheesesteak in the World.

Bibibop Asian Grill: An award winning, 70+ unit Korean-inspired fast casual restaurant concept

Charleys Kids: A non-profit, partnering with like-minded organizations around the world to provide food, education, and mentorship to at-risk children.

Solar Planet: A company that provides solar field advisory and installation services.

Key Responsibilities

Assist in the execution of day-to-day email and mobile marketing campaigns

Write engaging copies for push notifications, emails, in-app messaging, and SMS campaigns

Help segment guest lists for targeted marketing campaigns

Build SMS campaigns

Build email campaigns using templates and HTML

Test campaigns prior to launch to ensure proper set-up and performance

Monitor campaign performance and identify opportunities for optimization

Requirements

Degree in Marketing, Communications, or a related field preferred

Experience in email and mobile marketing, with a passion for driving guest engagement

Highly organized, detail-oriented, and self-motivated

Excellent time management and prioritization skills

Strong written and verbal communication skills

Problem-solving abilities and a proactive mindset

Quick learner with a passion for growth

Ability to collaborate in a team environment

Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Experience with CRM tools is a plus

Regular Full-Time