Assistant Brand Manager - Pediatric Social Content

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Nourish the world and your career as part of the Nutrition team at Abbott.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® to help get the nutrients they need to live their healthiest life.

Our location in Columbus, Ohio, currently has an opportunity for an Assistant Brand Manager, Pediatric Nutrition Marketing Design

SUMMARY:

If you have a passion for social media and unlocking growth for category-leading brands, the role of Assistant Brand Manager, Pediatric Nutrition, is for you. This position is part of the Pediatric Marketing team, focusing on social media and content. You will develop and implement innovative social media strategies, lead content creation and management, and work closely with brand, cross-functional, and agency teams to ensure cohesive marketing campaigns. Overseeing budget allocation and management, you will optimize marketing spend to deliver business results. You will also develop and execute tactical plans aligned with overall brand strategy, monitor and analyze performance metrics in real-time across multiple channels, and make data-driven decisions to enhance effectiveness. The role requires agility and responsiveness to adapt to changing market conditions and social media trends, fostering a collaborative and team-oriented environment to promote shared success. Join us and be a change-agent within our team, helping to propose new, innovative approaches that push us to think differently.

CORE RESPONSIBILITIES:

Develop and implement social content strategies for leading brands

Planning, launching, and managing social media campaigns, ensuring the brand maintains a consistent online presence.

Integrate social/content into media planning and IAT operations, providing optimization recommendations

Optimize social programs through measurement and analysis to support brand objectives, adjusting as needed

Oversee budget allocation and management

Develop and adjust messaging and content pillars

Track and analyze data to develop insights-driven recommendations that improve content performance

Lead reporting and updates for leadership team

Develop framework for additional brand expansion

Recommend and conduct A/B testing with social messaging, imagery, audience groups and social listening tools

Create and maintain a reporting system to deliver insights on content performance to key stakeholders

Interface with various teams including marketing, public relations, regulatory, nutrition science, and insights/analytics

Understand social media targets to effectively engage strategic audiences

Demonstrate a strong interest in and understanding of social and digital metrics and trends

Ensure content aligns with the brand's voice and style

Conducting research on competitors and audience preferences.

Identifying opportunities to increase brand exposure and engagement

Collaborating with other teams, such as marketing and sales, to integrate social media efforts into the overall business strategy.

Identifying and forming partnerships with influencers and other brands to expand reach and credibility

EDUCATION AND EXPERIENCE:

Bachelor’s degree in marketing, communications, advertising, and related fields

In-depth knowledge of social media and digital marketing

Passion for emerging social platforms and digital trends

Excellent verbal and written communications skills and copywriting experience

Experience working with agency, insights, and analytics partners

Knowledge and hands-on experience with both organic and paid social media content on key platforms

Strong time management, organizational skills and attention to detail

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

A FAST-PACED WORK ENVIRONMENT where your safety is our priority (Include for Manufacturing roles only)

TRAINING AND CAREER DEVELOPMENT, with onboarding programs for new employees and tuition assistance

FINANCIAL SECURITY through competitive compensation, incentives, and retirement plans

HEALTH CARE AND WELL-BEING PROGRAMS including medical, dental, vision, wellness, and occupational health programs

PAID TIME OFF

401(K) retirement savings with a generous company match

THE STABILITY OF A COMPANY with a record of strong financial performance and history of being actively involved in local communities

LEARN MORE ABOUT OUR BENEFITS THAT ADD REAL VALUE TO YOUR LIFE TO HELP YOU LIVE FULLY:

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $60,000.00 – $120,000.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product Management

DIVISION:ANPD Nutrition Products

LOCATION:United States > Columbus : RP02

ADDITIONAL LOCATIONS:

WORK SHIFT:Standard

TRAVEL:No

MEDICAL SURVEILLANCE:No

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English:

EEO is the Law link - Espanol:

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