Brand Director

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

The state of healthcare is complex, but our shared purpose isn’t: CoverMyMeds is dedicated to solving medication access challenges, helping patients get the medicine they need to live healthier lives.

The CoverMyMeds Marketing team is seeking a highly motivated Brand Director to lead our Brand team. This role reports to the Senior Director of Brand, Design and External Communications, and will lead a team of 2 (Senior Brand Manager and Brand Manager) with additional contractor support. Your team will work in close partnership with our Product Marketing, Research, Demand Gen, and Marketing Operations teams to deliver work up and down the funnel.

This is a hands-on leadership role and you and your team will be responsible for shaping and implementing the brand identity and positioning at the CoverMyMeds brand level and for specific products and solutions under the CoverMyMeds brand. You and your team will own the development of the value proposition and messaging at all levels of the marketing funnel, identifying and managing the development of content opportunities at the segment and brand level, and executing awareness campaigns that help drive growth. This team is also responsible for overseeing the copy development to support marketing and sales enablement needs, managing external agencies and contractors.

The CoverMyMeds marketing organization has a primary role of Commercial Marketing. We are rooted in McKesson’s values, have a caring culture, and work as one-team in an integrated operating model. You should be wired to be inclusive, creative, Customer-First, and results-driven. The winning candidate will be energetic, forward-thinking, and creative with experience and enthusiasm working in white space. They will demonstrate a track record of leading teams, driving results from insights, outstanding collaboration and stakeholder management, and have a strong ability to work in a changing environment.

CoverMyMeds Brand Leadership

Own, define, and evolve the CoverMyMeds Commercial brand

Lead team to improve on critical brand metrics

Collaborate with the Senior Director of Brand, Head of Marketing, Commercial leaders, and executives to push, elevate, and extend brand strategies, perceptions, and deliverables

Lead the team to execute standout brand campaigns that improve awareness and consideration

Own our visual identity and lead team to develop brand assets in partnership with McKesson Corporate branding

Identify new opportunities to expand brand reach and effectiveness

Content Strategy and Execution

Lead the development and oversight of CoverMyMeds’ content strategy, in partnership with our External Communications team responsible for PR, thought leadership/webinars, and social media

Deeply understand our business and customer and identify storytelling opportunities to deliver on our key brand equities

Manage a team of brand managers responsible for the development and reviews of segment-level content

Performance and ROI Management

Create systems to analyze and report on marketing, communications, and brand performance

Deliver on KPIs by assessing brand perceptions and campaign metrics

Use data to guide decision-making and improve team deliverables

Partner with Market Research Director to manage delivery of our Brand Health Tracker and identify areas of opportunity to improve metrics YOY

Manage resources and budget allocation to drive ROI

Team Leadership

Develop team expertise in brand strategy and content

Strengthen team communication, collaboration, and performance

Set clear and aligned goals to improve team performance and engagement

Build strong partnerships within CoverMyMeds and McKesson

Create talent plans, improve employee engagement, and build team culture

Minimum Job Qualifications

Degree or equivalent experience. Typically requires 13+ years of professional experience and 6+ years of diversified leadership, planning, communication, organization, and people motivation skills (or equivalent experience).

Preferred Critical Skills

Relevant Marketing/brand experience for large organizations

Experience managing multiple projects, leading cross functionally and influencing stakeholders

Previous Management experience – leading a team with direct reports

Proven track record in developing brand value propositions and value stories

Proven track record in designing and executing brand campaigns that drive awareness and preference

Experience with content strategy and development

Self-directed and able to autonomously lead and operate projects and execute independently with minimal supervision

Exceptional communication skills – interpersonal, written and visual

The ability to collaborate across the organization – both up and down

Flexibility to work in a rapidly changing environment

Additional Knowledge & Skills

Experience in market research

Experience working with senior leaders

Fluent in audience/market research

B2B or Healthcare experience

Experience working with sales teams

Vendor selection and management

Experience in navigating a large, matrixed corporate environment

Education / Experience

Bachelor’s degree in Business, Analytics, Marketing, or similar relevant degree, preferred

B2B and/or B2C Marketing experience required

Travel:

Location Dependent ~10-20%

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

Our Base Pay Range for this position

$122,300 - $203,800

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

Join us at McKesson!

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