Marketing and Campaign Coordinator

Job Description

The Marketing and Campaign Coordinator plays a key role in promoting the nonprofit’s mission, programs, and impact through strategic development and donations, communication and outreach efforts. This position will execute marketing plans, capital campaign coordination/administration, social media, content creation, and branding to engage stakeholders, attract donors, and increase community awareness. Execute marketing strategies aligned to advance Journey21’s mission and goals.

Key Responsibilities:

Fundraising & Donor Engagement Support

Capital Campaign – administrative and back-off management of donor information.

Donor Appreciation/Fund Development process ownership.

Coordinate mailings – mail merge/send letters.

Write thank you template letters.

Create and execute from Donor/Grant Appreciation Matrix plan.

Brand Management

Maintain brand consistency across all marketing materials, digital platforms, and communications.

Collaborate with leadership to enhance visibility and positioning within the community.

Content Creation & Communications

Write press releases, media pitches, and talking points for public relations efforts.

Communications plans

Create a crisis communication plan.

Create compelling content for websites, newsletters, social media, blogs, and print materials.

Grant and print material storytelling initiatives to highlight program success stories and donor impact.

Website, Digital Marketing & Social Media

Oversee website updates and ensure content is current and engaging.

Email Campaigns - Biweekly Eblasts

Manage social media accounts (Facebook, Instagram, LinkedIn, X, etc.), including content planning, posting, and engagement.

Monitor social media trends and analytics to optimize outreach strategies.

Event Promotion & Community Outreach

Major Event Coordination and Support

Event Flyers – Chili Fest, Partnership Fair, Ability Showcase, anything for Programs & Outings

Gala – all on-line and printed material, including Design Work

Golf Outing – all on-line and printed materials, including Design Work

Lead event committees (golf and gala) - Take notes, ensure follow-up.

Manage Event software (Trellis) and landing pages for all events, outings and clubs.

Goal is to increase our engagement level for our programs outings and clubs by 25% in 2025.

Design and execute marketing plans for fundraising events, workshops, and community programs.

Newsletters

Bi-monthly Newsletter for Enrichment Center Director

Quarterly Newsletter for CEO

Develop promotional materials such as flyers, brochures, and event signage.

Foster relationships with community partners, media outlets, and sponsors to expand outreach efforts.

Assist in managing Volunteer Program

Coordinate fostering a solid volunteer program – newsletter and opportunities, etc.

Letter of Application Receipt and Welcome Letter

Website Applications

Analytics & Reporting

Donor and Volunteer Database Management

Data entry into Bloomerang & Bloomerang Maintenance

Scrub current databases for accuracy/duplication - annual appeal for accurate information.

Manage transition to new software system.

Database management of Gala, Golf Outing and Event/Outing/Clubs 70-90 event uploads per quarter

Data Analytics

Review all data points needed.

Scrub system data for accuracy/current information.

Create reports, analytics, and information.

Track and analyze marketing performance metrics, including website traffic, social media engagement, and email open rates.

Provide insights and recommendations to improve outreach effectiveness.

Prepare reports for leadership and board members on marketing impact.

Preferred Qualifications & Skills:

Bachelor’s degree in marketing, Communications, Public Relations, or a related field.

Experience in nonprofit marketing, digital marketing, and community outreach.

Strong writing, editing, and storytelling skills.

Proficiency in database management and CRM programs.

Proficiency in social media management, email marketing platforms, and website content management systems.

Graphic design experience (Canva, Adobe Creative Suite) is a plus.

Ability to manage multiple projects and meet deadlines and work in a fast-paced environment.

Full-time