Sr. Manager, Performance Insights & Ops

Job Description

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

SROA Capital is a vertically integrated private equity real estate and technology platform. Our success is driven by a focused strategy of investing in self-storage on behalf of our principals and partners under the brand Storage Rentals of America. Currently, our portfolio comprises over 667 self-storage facilities totaling over 22 million square feet.

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel.

The Sr. Manager, Performance Insights & Ops is responsible for extracting performance insights, developing internal reports, overseeing campaign tracking and conversion tagging, managing marketing budgets, and ensuring accurate accounting across all paid digital channels.

Duties and Responsibilities

Data & Analytics Collaboration

Partner with the analytics team to define data, dashboards and tracking requirements across all channels (SEO, SEM, Paid Social, Display/Programmatic, Email).

Budgeting & Financial Oversight

Coordinate forecasting, invoicing and reconciliation for advertising expenditures, ensuring alignments with the department advertising and departmental P&L.

Campaign Tracking & Optimization

Oversee campaign tracking by ensuring proper tagging and conversion measurement and analyze current campaign data to identify testing and optimization opportunities.

Reporting & Documentation

Develop custom performance reports for internal stakeholders and leadership. Maintain comprehensive documentation for budgeting, forecasts, invoices, campaign tracking and tagging protocols.

Cross Functional Coordination

Work with internal teams and external agencies on performance reporting, budgeting, and campaign optimization to drive process efficiencies.

Qualifications

Bachelor’s degree in marketing, business, or a related field is preferred or equivalent work experience may be considered.

Minimum 5 years of digital marketing experience with exposure to multiple platforms.

Proficiency with project management tools (Jira, Asana, Trello, etc.).

Exceptional quantitative, analytical, and problem-solving skills with advanced Excel proficiency.

Strong attention to detail and organizational skills.

Demonstrated ability to analyze workflows, identify inefficiencies, and implement improvements that enhance operational efficiency.

Excellent communication skills to effectively relay performance insights and program needs.

Highly analytical with experience in Google Analytics, Adobe Analytics, and data visualization tools.

SROA Offers:

Competitive pay with bonus potential

UKG Wallet – on-demand pay option

100% paid medical coverage options for employee-only

Dental and vision plans for optimal care

Eight (8) paid holidays

Generous Paid Time Off (PTO), increasing with years of service

Paid Maternity and Parental Leave for growing families

401(k) with substantial employer match and 100% immediate vesting

Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings

GAP Insurance for added financial protection

Employer-paid Life Insurance and Short-Term Disability coverage

Long-Term Disability (LTD) coverage for added peace of mind

Pet insurance – because your pets are family too

Storage Discounts to help you declutter and organize

Access to Voluntary Benefits for personalized coverage

Learning and development opportunities to maximize your potential and excel in your career

A great culture that values collaboration, innovation, and inclusivity

SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.

Full-time