Digital Marketing Manager

Job Description

We are looking for a skilled Digital Marketing Manager to lead and execute innovative online marketing strategies. Based in Duluth, Georgia, this role requires a creative thinker with a strong analytical mindset to enhance brand visibility and drive measurable results. The ideal candidate will have a proven track record of managing campaigns across multiple digital platforms.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.

• Manage and optimize campaigns on platforms such as Google Ads and Bing Ads to maximize ROI.

• Leverage analytics tools to track campaign performance and provide actionable insights.

• Oversee content creation and updates using content management systems (CMS).

• Utilize Facebook Insights and other social media tools to monitor engagement and audience growth.

• Plan and execute targeted advertising campaigns to enhance brand awareness.

• Collaborate with cross-functional teams to ensure brand consistency across all digital channels.

• Manage blogging initiatives to maintain an engaging online presence.

• Monitor industry trends to identify new opportunities for digital marketing growth.

• Build and maintain relationships with external vendors and partners.• Minimum of 5 years of experience in digital marketing or a related field.

• Proficiency in managing campaigns on platforms like Google Ads and Bing Ads.

• Strong knowledge of content management systems (CMS) and CRM tools.

• Experience with Facebook Insights and other social media analytics platforms.

• Demonstrated ability to plan and execute advertising campaigns effectively.

• Excellent analytical skills with the ability to interpret data and optimize strategies.

• Strong understanding of brand awareness and audience engagement techniques.

• Exceptional communication and collaboration skills.

Full-time