GTM & Events Associate

Description

Must be located in NYC. This is a full-time hybrid role. Our team is in-person Monday-Thursday, with Fridays optional WFH. You can also anticipate additional support required evenings or weekends to support on IRL events.

Please apply by emailing with the subject containing "GTM Associate" and include the following:

Share 1-3 (max) bullets on why you think you’re a standout applicant for this role.

1–2 bullets about a market launch, event, campaign, or brand partnership you supported and what impact it had (bonus if you’ve got metrics!)

Share your Pickle username

Share at least one design you’ve made (social media post / event poster, etc!)

Pickle is a rental marketplace that aims to monetize the billions of underutilized assets sitting in consumers closets and brands inventory. Users can easily tap into shared closets within their community through flexible and/or on-demand delivery options. Our goal is to provide affordable and convenient access to quality items exactly when our users need them. We are starting with P2P clothing/accessories and expanding to other categories.

We are looking for a GTM & Events Associate based in NYC to help bring Pickle to life across key cities - from NYC to new markets. This is a highly detail-oriented, fast-paced role focused on supporting go-to-market efforts, organizing event execution, and making sure no ball gets dropped. You’ll play a huge part in how Pickle shows up offline and IRL, from ensuring details are organized for creator dinners to coordinating weekly emails for new market launches to conducting outreach to potential partners, to finding scrappy ways to get more supply on the platform - and keeping all of our outreach documented, organized and playbooked.

Salary: $60-80K

Responsibilities

Drive go-to-market efforts in new cities, owning the execution and contributing to the strategy. Everything from: identifying which neighborhoods we should focus on, to launching scrappy initiatives to build supply in new markets, to driving brand awareness through community and influencer events and partnerships with other brands/communities

Create digital assets (in Canva) for events—invites, Partifuls, social graphics, etc.

Write and schedule email comms for pre/post event outreach, cohort audiences, and track performance (open rate, click-throughs, RSVPs)

Research and identify new brands, communities, and creators in emerging markets and conduct outreach to help bring these to life

Own the event checklist—vendor coordination, supply orders, packing kits, and ensuring all moving pieces are handled

Keep GTM tools like Notion, Canva folders, vendor/contact lists, and supply trackers organized and up-to-date

Help coordinate materials and keep copy updated for GTM playbooks and marketing templates

Conduct post-event follow ups to close the loop on any new insights or opportunities—update influencer databases, send lookbooks, and conduct and track follow-up touchpoints

Requirements

You’ll thrive in this role if...

You have 1–3 years of experience in market launches, events, marketing, partnerships, or operations

You’re hyper-organized and detail-obsessed—you love a well-labeled folder, a master checklist, and a plan A/B/C

You’re comfortable juggling multiple projects and shifting priorities in a fast-moving environment

You have a keen eye for design and can spin up aesthetic, on-brand event flyers quickly

You have strong written communication skills and can draft polished emails, invites, and follow-ups quickly

You’re an active user of Canva, Notion, and Google Workspace

You take initiative and enjoy being the one who ensures everything runs smoothly

You’re excited to work at an early-stage startup and scale something new

You have great taste and a sense of what resonates with fashion-forward, community-driven audiences

Bonus Points

You’ve worked at a startup during a period of growth or market expansion and understand what it’s like to move really, really fast

You've helped scale a tech or retail company across new markets

You have experience negotiating with vendors and landing paid partnerships

You’ve planned influencer events, popups, brand activations, or community dinners

You have experience coordinating partnerships or outreach across different cities

You’ve worked with a fashion, beauty, or lifestyle brand targeting Gen Z or millennial audiences

You’ve dabbled in content creation or graphic design

Benefits

Work closely with the leadership team at a rapidly scaling startup

Help shape the way Pickle enters and grows in new markets

Exposure to GTM strategy and execution from the inside

Monthly Pickle rental credits

Professional development coaching