Marketing Director

We are a forward-thinking law firm committed to building a best-in-class brand across both digital and traditional channels. We are seeking a Director of Marketing to lead and scale our marketing operations - across public relations, content, social media, digital strategy, physical marketing, and brand development.

Join our team and enjoy great benefits, a flexible hybrid work environment and meaningful work!

Key Responsibilities:

Strategic Leadership

Develop and execute a 360 marketing strategy aligned with business goals and growth targets.

Own and evolve the firm’s brand identity, messaging, and voice across all channels.

Build, manage, and scale internal and external marketing resources.

Digital Marketing Oversight

Lead strategy for all digital marketing efforts: website, SEO, PPC, content marketing, lead generation.

Guide UX improvements, funnel building, and automation systems with marketing performance in mind.

Manage content planning across blogs, email campaigns, landing pages, and digital video.

AI Integration & Innovation

Leverage AI tools to enhance marketing efficiency, personalization, content creation, and data analysis.

Stay ahead of marketing AI trends (e.g., ChatGPT, Midjourney, Jasper, Surfer SEO, etc.).

Must be a high-level AI user and prompt engineer - able to efficiently produce, refine, and repurpose content, develop workflows, and experiment with AI-driven campaigns.

PR & Communications

Develop and manage media relationships and secure earned media placements.

Lead strategic communications efforts including thought leadership, press releases, and speaking opportunities.

Social Media & Content

Build and maintain a content calendar across LinkedIn, Instagram, YouTube, and X (Twitter).

Supervise production of original content, including video, short-form posts, blog articles, and case studies.

Ensure consistent brand tone and high production value across all media.

Physical / Traditional Marketing

Plan and manage local marketing efforts including mailers, signage, events, and sponsorships.

Tailor outreach for geography, demographics, and specific practice areas.

Analytics & Optimization

Develop reporting systems for KPIs, ROI tracking, and campaign effectiveness.

Use data to drive decision-making and iterate on campaign strategies.

Present monthly and quarterly insights to senior leadership.

Qualifications:

Required:

7–12+ years of experience in marketing leadership, ideally within a law firm or professional services.

Expertise across digital marketing, content, brand development, and team management.

Excellent written, verbal, and visual communication skills.

Proven ability to build marketing infrastructure from scratch or scale an underdeveloped department.

AI-powered content and marketing tools (e.g., ChatGPT, Jasper, Surfer, Copy.ai, Midjourney)

CRM and marketing automation systems (SalesForce, HubSpot or equivalent)

Website CMS (WordPress, Webflow)

Analytics platforms (Google Analytics 4, Hotjar, etc.)

Paid media reporting tools (Meta, Google Ads, LinkedIn Ads)

Prompt engineering for generating and refining content with AI

Ability to lead and coach others in adopting AI into marketing workflows.

Nice-to-Haves:

Legal industry or professional services marketing experience

Experience producing video, podcast, or audio-visual content

SEO or technical writing background