Marketing Coordinator

ABOUT US

Northwestern Mutual Eastern Pennsylvania in King of Prussia is a Network Office. Our mission statement, Enriching Lives, Impacting Communities, Building Legacies is embedded in everything we do to support our growing organization and community. Our team of fun & dedicated individuals is looking for someone to join our marketing team. The Marketing Coordinator will help manage the day-to-day initiatives and marketing output for select advisors and their teams within the Northwestern Mutual Eastern Pennsylvania network office. This includes directly supporting select teams within the firm as well as execution of priorities for the Managing Partner, Executive Team, and Director of Marketing.

All employment decisions are based on merit, performance, and business needs. We are better able to grow and learn together with a diverse team of employees and we welcome the unique contributions you can bring in terms of education, opinions, culture, ethnicity, race, gender identity and expression, nation of origin, age, language, color, religion, disability, sexual orientation, and beliefs.

At Northwestern Mutual – Eastern Pennsylvania, we believe in building a team who loves what they do. We strive to create a work environment that supports long-term career growth. Accordingly, we provide a rewarding compensation package that includes:

Competitive base salary commensurate with experience

Incentive/bonus opportunities for performance

Medical, dental and vision benefits

Life insurance and 401K option

Employer-sponsored licensing, professional development, and education opportunities

Paid time off and holiday pay

OVERALL FUNCTION

The Marketing Coordinator plays a key role in supporting marketing operations for the Network Office and select financial advisors and firms. This role is responsible for assisting with social media management, website management, graphic design, video production, and various communication initiatives to enhance brand presence and business growth. This position requires a highly organized and detail-oriented individual who is comfortable working with digital tools and marketing platforms.

GENERAL RESPONSIBILITIES

MARKETING SUPPORT & STRATEGY EXECUTION

Consult with Director of Marketing & select advisors to execute marketing plans.

Help advisors & their teams with brainstorming, development & execution of marketing strategies & tactics.

Coordinate & collaborate with point person(s) for teams to manage & execute marketing efforts.

Assist in planning, creating, and scheduling content for advisors’ and Network Office’s social media accounts.

Act as liaison between Home Office & advisors to coordinate various requests such as website updates & compliance initiatives.

Assist with website management, including updates, branding, and compliance-related requests.

Generate a variety of communications, including newsletters, announcements, website copy, and promotional content.

Conduct market research to identify trends, competitor activities, and opportunities for growth.

Assist in identifying target audiences and developing strategies to reach them effectively.

Maintain an up-to-date knowledge of industry trends, emerging technologies, and best practices in marketing.

Support the execution of public relations strategies to enhance brand visibility and reputation.

MARKETING CONTENT & DIGITAL OPERATIONS

Assist with website management, including updates, branding, and compliance-related requests.

Develop and implement SEO strategies to improve website visibility and search rankings.

Ensure all digital content aligns with brand guidelines and compliance requirements.

Develop and update brand assets, including logos, templates, and style guides.

Provide guidance and support to advisors and team members on brand-related matters.

Generate a variety of communications, including newsletters, announcements, website copy, and promotional content.

Design marketing collateral using Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, Premiere Rush) to promote advisors and firm initiatives.

Make outbound contact to clients & prospects to promote advisors’ events & other activities to drive further interest.

Capture and edit photos and videos for social media and marketing purposes using professional cameras and editing software.

Other projects as deemed necessary for select advisors to complete marketing plan objectives.

Additional tasks & responsibilities as requested by leadership.

QUALIFICATIONS

Although extensive training will be provided, the appropriate candidate should possess some or all of the following attributes:

Bachelor’s degree in marketing, communications or a related field is preferred.

Proficient experience working in graphic design programs (e.g., Canva, Adobe Creative Suite).

Proficient experience working in video production programs (e.g., Premiere Pro, Premier Rush).

Experience in digital marketing, social media management, and content creation.

Ability to solve problems, establish credibility, and maintain a high degree of confidentiality.

Superior written & oral communication & interpersonal skills.

Experience with or willingness to be trained in professional camera operation.

Strong attention to detail with the ability to work with a high degree of accuracy.

Ability to take independent action & make sound decisions with little oversight.

Ability to multi-task & prioritize.

Travel may be required to support offices within the Eastern PA territory as needed.

LOCATION

King of Prussia, PA (On-site, hybrid after completion of 90 days)