Social Media Marketing Manager

Description of Work

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This position is located at:

529 Front Street

New Bern, NC 27562

Primary Purpose of Position:

The Social Media Marketing Manager works alongside the Public Affairs Director in creating a comprehensive marketing and promotional strategy that aligns with the Tryon Palace brand. The Public Affairs Director and the Social Media Marketing Manager perform a range of public information and public relations related work and are responsible for informing and engaging the public with Tryon Palace events, tours, lectures, happenings and history. All visual and editorial content must support the Tryon Palace brand. This position does require weekend and evening duties on occasion.

Key Responsibilities:

Managing social media on various platforms, including updates on calendars, engagements, and informational and promotional content.

Coordinating digital advertising to support overall marketing and promotional strategy, to include keeping a running record of start and end of ads running across multiple platforms.

Keeping email marketing program (Constant Contact) up to date with accurate contact listings and assists with content writing for monthly Newsletter.

Providing monthly social media and demographic statistics.

Submitting invoices for payment, timely and accurately, and tracks expenses in Budget Tracking.

Providing photography and videography needs for Tryon Palace.

Position/Physical Requirements:

Must be able to work Monday through Friday, 8am to 5pm, and some weekend and evening hours for special events.

Knowledge, Skills and Abilities / Competencies

To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.

Qualified candidates must have or be able to:

Demonstrated experience with digital technology used across social media platforms (Facebook, Instagram, LinkedIn, and/or X) to build branding and/or use of analytical tools to improve upon results

Demonstrated experience in professionally writing and/or editing copy for informational and promotional content

Demonstrated proficiency using Adobe Photoshop

Demonstrated experience with marketing, promotions, and/or advertising strategies

Management Prefers:

Certification in Digital Marketing

Working experience utilizing Adobe Illustrator, Acrobat Pro and InDesign

Working experience editing video using Final Cut Pro

Experience with using digital cameras and video production equipment

Minimum Education and Experience Requirements

Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See of oshr.nc.gov/experience-guide for details.

Bachelor's degree in communications, public relations, public affairs, journalism, English, or related field from an appropriately accredited institution;

OR

an equivalent combination of education and experience.

Supplemental and Contact Information

Section/Unit Description:

Public Affairs performs a range of public information and public related work for Tryon Palace. This work includes developing and delivering promotional and informational materials through a variety of information media – print, digital, radio, broadcast and social media. The Public Affairs team also includes Development and Special Events. Together, they work collaboratively to engage the public with Tryon Palace and build support for its mission. Executing fundraising events and other special events such as exhibit openings and all site events, is a responsibility of this team.

Division Description:

Tryon Palace welcomes, inspires, and engages all visitors and patrons to discover eastern North Carolina’s rich and dynamic history. At Tryon Palace, North Carolina’s first permanent colonial and state capitol, we interpret the history of our community and state using living history, programming, and exhibits to present an authentic view. With scholarship and integrity, we preserve and interpret buildings, landscapes, collections, and gardens that tell the story of One History, Many Voices.

Agency Description:

The North Carolina Department of Natural and Cultural Resources (DNCR) takes care of the things that people love about North Carolina. DNCR manages over 100 locations across the state, including 27 historic sites, seven history museums, two art museums, five science museums, four aquariums, 35 state parks, four recreation areas, dozens of state trails and natural areas, the North Carolina Zoo, the State Library, the State Archives, the N.C. Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the N.C. Land and Water Fund, and the Natural Heritage Program. The Department’s vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Everyone is welcome. For more information, please visit We encourage you to apply to become a part of our team!

The Department of Natural and Cultural Resources (DNCR) selects applicants for employment based on required education and experience and job-related knowledge, skills, and abilities without regard to race, religion, color, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age (40 or older), disability, National Guard or veteran status, genetic information, political affiliation, or political influence.

We are an Employment First state, ensuring that people with disabilities have equal opportunities to succeed in the state government workplace. DNCR supports pay equity for women, establish paid parental leave for birth, adoption, and foster care, and implement fair chance policies. Join a team that welcomes, values, respects and supports all members of our work community.

Application Process

Please watch our video here that walks you through each step of the application process.

Be sure to complete the application in full. Resumes may be uploaded with your application but will not be accepted in lieu of a fully completed application and will not be considered for qualifying credit. "See Resume" or "See Attachment" will NOT be accepted.

Information should be provided in the appropriate areas, to include the following: Education, including high school and all degrees obtained, Work Experience, and Certificates & Licenses. It is critical to our screening and salary determination process that applications contain comprehensive candidate information.

Answers to Supplemental Questions are not a substitute for providing all relevant information within the body of your application. To receive credit for the supplemental questions, you must provide supporting information within the "Work Experience" section of the application, to support your answers.

If multiple applications are submitted to an individual posting, only the most recent application received prior to the closing date will be accepted. Applications must be submitted by 5:00 PM on the closing date.

Due to the volume of applications received, we are unable to provide information regarding the status of your application over the phone. To check the status of your application, please log in to your account. Upon the closing date, applications are "Under Review" and will be screened by Human Resources for the qualified applicants. The hiring process may take several weeks.

Degree/College Credit Verification

Degrees must be received from appropriately accredited institutions. Transcripts, and degree evaluations may be uploaded with your application. If you have student loans, becoming a state employee includes eligibility for the Public Service Loan Forgiveness Program. Visit to learn more.

Veteran’s and National Guard Preference

Applicants seeking Veteran’s Preference must attach a DD Form 214, Certificate of Release or Discharge from Active Duty, along with the state application.

Applicants seeking National Guard Preference must attach an NGB 23A (RPAS), along with the state application if they are a current member of the NC National Guard in good standing.

Applicants who are former member of either the NC Army National Guard or the NC Air National Guard, with honorable discharge and six years of creditable service must attach a copy of the DD 256 or NGB 22, along with the state application.

ADA AccommodationsConsistent with the Americans with Disabilities Act (ADA) and the Pregnant Workers Fairness Act (PWFA), DNCR is committed to the full inclusion of all qualified individuals. As part of this commitment, DNCR will ensure that persons with disabilities, or known limitations covered by the PWFA, are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact the person indicated below.

Employment EligibilityIt is the policy of the State of North Carolina and DNCR that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment. We participate in E-Verify (Employment Eligibility Verification System).

NEOGOV Technical Assistance

If you are having technical issues logging into your account or applying for a position, please review the Get Help/FAQ's information on the website. If you are still experiencing technical issues with your application, please call the NEOGOV Help Line at .

CONTACT INFORMATION:

N.C. Department of Natural and Cultural Resources

Division of Human Resources

Melissa Riley

109 E. Jones Street

Raleigh, NC 27601

Phone: