A Field Based Marketing Associate for Oncology typically plays a critical role in enhancing brand visibility and facilitating communication between the company and healthcare providers or stakeholders.
1. Stakeholders and Customer Management (Weight : 70%) :
Stakeholder Engagement:
Build and maintain relationships with key stakeholders, including healthcare professionals, hospital administrators, and decision-makers.
Identify and understand the needs and expectations of different stakeholders to tailor communication strategies effectively.
Customer Management:
Develop deep understanding of the oncology landscape and the specific needs of healthcare professionals in the field of Oncology.
Provide information and updates about Oncology Product to healthcare providers, ensuring they are well-informed about the product’s benefits, usage, and clinical data.
Collect feedback from healthcare providers to help inform marketing strategies and product development.
Sales and Field Support:
Support field sales teams by providing them with the latest marketing materials and insights about market needs.
Organize a local medical education events, seminars, and presentations to educate stakeholders and enhance product visibility.
Market Analysis:
Monitor trends and developments in the oncology market to identify opportunities and threats for the product.
Gather competitive intelligence to understand competitors’ positioning and strategies in the therapeutic area.
Collaboration:
Work closely with cross-functional teams, including sales, medical, and broader marketing teams, to develop and implement effective marketing strategies.
Coordinate with internal teams to ensure the alignment of field activities with overall marketing objectives.
Compliance:
Ensure that all marketing activities comply with regulatory requirements and internal policies related to ethical marketing of pharmaceutical products.
Reporting:
Provide regular updates and reports to management on field activities, stakeholder feedback, and market trends to inform strategic planning.
2. Brand Planning and Marketing Program (Weight : 10%)
Contributes on developing oncology brand planning
Works with other Cross Function Teams to ensure success of execution of marketing program.
3. Promotional Materials (Weight : 20%)
Developing omnichannel engagement materials
Conduct training to the Sales Team to ensure key messages are deliver correctly to the Healthcare Professionals.
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Employee Status: Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:Not Applicable
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:05/26/2025
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