Sr. Salesforce Administrator

About the Role

Validity is seeking a Senior Salesforce Administrator to join our Business Applications team, with primary responsibility for the administration, optimization, and support of our Salesforce environment. This individual will also manage and enhance our sales intelligence stack, including Gong, Outreach, ZoomInfo, RollWorks, and LinkedIn Sales Navigator.

You’ll collaborate closely with stakeholders across Sales, Marketing, and Customer Success to understand business requirements, propose system-driven solutions, and oversee implementation. The ideal candidate will be both a strategic thinker and a hands-on systems expert, with a passion for enabling go-to-market teams through technology.

Position Duties and Responsibilities

Salesforce Administration (primary focus):

Act as a lead administrator for Salesforce Sales Cloud.

Design, configure, and maintain objects, fields, workflows, process builders, validation rules, and dashboards.

Gather and analyze business requirements, translate them into technical solutions, and implement scalable enhancements within Salesforce.

Manage user setup, profiles, roles, and permissions.

Maintain data integrity through audits, deduplication, and governance best practices.Sales Intelligence Tools Ownership:

Serve as the system owner and administrator for Gong, Outreach, ZoomInfo, RollWorks, and LinkedIn Sales Navigator.

Integrate these tools with Salesforce and other platforms to streamline workflows and improve data accuracy.

Evaluate business needs and tool capabilities to recommend and implement enhancements.

Lead vendor management efforts, including renewals, budgeting, and roadmap alignment.

Provide user training and frontline support to drive adoption and usage.Business Analysis & Project Execution:

Partner with stakeholders to understand end-to-end processes, identify pain points, and recommend system-based solutions.

Lead implementation of improvements that align with business goals and GTM strategy.

Translate complex needs into clear documentation, including user stories, process flows, and solution designs.

Oversee projects from requirements gathering through testing, deployment, and change management.

Required Experience, Skills, and Education

5+ years of experience as a Business Systems Analyst, Salesforce Administrator, or similar role.

3+ years of hands-on Salesforce administration experience (Sales Cloud required; CPQ or Marketing Cloud is a plus).

Experience administering at least two of the following: Gong, Outreach, ZoomInfo, RollWorks, LinkedIn Sales Navigator.

Strong business analysis skills, with a track record of turning business needs into scalable technical solutions.

Deep understanding of B2B sales processes, CRM best practices, and sales operations.

Ability to manage multiple priorities and drive projects to completion in a fast-paced environment.

Strong communication skills with both technical and non-technical audiences. Preferred Experience, Skills, and Education

Bachelor’s degree in Business, Information Systems, Computer Science, or a related field.

Salesforce Administrator (ADM-201) Certification.

Experience in a B2B SaaS or high-growth company.