Digital Marketing Specialist

Z Gallerie;

Founded in 1979 as a poster store in California, Z Gallerie has evolved into a gallery with modern appeal. Over the years, we have cultivated an eye for art, expanding our repertoire into home décor.

Website:

Responsibilities:

Develop and execute performance-driven digital marketing strategies to grow traffic, increase conversion, and support revenue goals through SEO, SEM, and Paid Media campaigns.

Plan, manage, and optimize paid acquisition channels including Google Ads, Bing Ads, Meta (Facebook/Instagram), Pinterest, TikTok, Snapchat, and LinkedIn. Support and help optimize the affiliate marketing channel in partnership with external vendors or platforms. Regularly test ad creatives, placements, bidding strategies, and audiences to improve ROAS and scale what’s working.

Execute SEO strategies including keyword research, technical optimization, and content development. Create and manage high-impact landing pages that improve organic rankings and drive qualified traffic.

Monitor and analyze campaign performance across paid and organic channels using tools like Google Analytics, Meta Ads Manager, TikTok Ads Manager, and others to generate actionable insights.

Collaborate with internal teams, including Email (Klaviyo) and SMS (Attentive), to provide reporting support and performance insights for cross-channel alignment.

Stay up to date on digital marketing trends and competitor activity, bringing fresh ideas to drive traffic, increase brand visibility, and support revenue growth.

Qualifications:

3–5 years of experience in digital marketing, with a focus on SEO, SEM, and Paid Social for eCommerce.

Proven success managing paid campaigns across platforms such as Google, Meta, Pinterest, TikTok, Snapchat, LinkedIn, and experience supporting affiliate efforts.

Strong grasp of SEO best practices including technical audits, keyword strategy, and building optimized landing pages.

Familiar with analytics platforms including Google Analytics, Meta Insights, and ad platform dashboards.

Data-driven and comfortable managing budgets, tracking KPIs, and optimizing for ROI.

Strong communicator and team player with the ability to collaborate across departments.

Proactive and creative problem-solver who can identify new opportunities to drive growth.

Office Location:

1212 Corporate Drive Suite 350 Irving, Texas 75038