CRM Business Analyst

Position: CRM Business Analyst Contract Opportunity via Clover Consulting (a Myticas Company)

Position Details

Location: Grand Rapids, MI

Duration: 8+ months with likely extensions

Work Type: Hybrid (4 days onsite required)

Note: Not eligible for sponsorship

Position Overview Seeking an experienced CRM Business Analyst to join the North American CRM team, focusing on marketing automation strategies and data-driven decision making for lead generation, sales optimization, and customer retention.

Required Qualifications

BA/BS in:

Computer Science/Engineering

Statistics

Mathematics

Analytics

Related field

8+ years experience in:

Digital Marketing

eCommerce

CRM analytics

Data analysis expertise:

Tableau

Power BI

Google Data Studio

SQL proficiency with GCP BigQuery

Core Responsibilities

Strategic Analysis

Define audience segmentation data needs

Determine campaign triggers

Validate campaign execution data

Analyze customer trends

Recommend CRM improvements

Cross-functional Collaboration

Liaison between:

Marketing

Technology

Corporate Data Foundations

Stakeholder engagement

Requirements gathering

Development team coordination

Technical Implementation

Bloomreach scenario development

Campaign Blueprint creation

Data verification testing

Field-level data mapping

Data transformation oversight

Technical Skills

SaaS marketing platforms (Bloomreach preferred)

Data pipeline construction

Multiple source data consolidation

Data structure expertise

SQL querying

Professional Competencies

Creative problem-solving

Analytical thinking

Revenue attribution understanding

Visual storytelling

Leadership communication

Self-direction

Organizational skills

Career Level Expectations

Technical expert status

Strategic program ownership

High-impact project leadership

Best practices coaching

Independent operation

About the Team The North American CRM team specializes in developing and implementing marketing strategies using automation software to enhance:

Lead generation

Sales performance

Business owner retention

Customer loyalty

Team productivity

This position offers an opportunity to drive CRM strategy while working with cutting-edge marketing automation tools. The ideal candidate will combine strong technical expertise with business acumen and strategic thinking.