Head of Brand

RAIN Bottling Company is seeking an experienced and creative Head of Brand and Execution to join our team.

The ideal candidate must have a strong background in developing and executing marketing plans, with a focus on physical marketing(hard assets), digital marketing and social media. These efforts will come together in a creative and cohesive manner to drive Brand Authority, compliance and consumer engagement.

If you; are highly creative, willing to work your ass off and have experience with related high growth dynamic brands this role is for you.

This is the first "marketing" hire we have made, and will ask a lot of you in this role. You should be highly adaptable, flexible, collaborative, and self led. This role is expected to be in person, working from our Clarkesville, GA bottling facility- however we are willing to consider a partial hybrid schedule with three days in the office should you live in a reasonable commuting distance. Furthermore, RAIN will offer relocation assistance for the right individual.

Responsibilities:

Develop and implement marketing strategies to meet organizational objectives.

Analyze market trends and customer behavior to develop effective marketing plans.

Manage the development and execution of marketing campaigns across multiple channels.

Manage the budget for marketing activities.

Monitor and analyze the performance of campaigns and adjust accordingly.

Develop relationships with media outlets and other partners to maximize exposure for the organization.

Collaborate with other departments to ensure that all marketing efforts are aligned with organizational goals.

Create and publish content (POS, Social, Website, SEO, etc)

Experience: Must have at least three years in a previous role, and/or a degree in marketing, business or other related field of study.

Goals (not limited to but include):

Create a cohesive brand across all platforms

Improve and refine public brand voice and image

Retain emails; market to these customers

Increase social media presence; convert to customers/sales

Split RAIN and RAIN Bottling Co (RBC); minimize impact to SEO

Budget for and create general and curated POS

Trade Show and Onsite activations kits

Implement, improve, and develop KPIs to assess performance of:

Website

Update, improve, and maintain primary brand website

Increase e-commerce conversion and sales

Updated assets for product pages

Updated assets for website

Develop plan for splitting RAIN/RBC

Amazon

Update assets for product pages

Update details/descriptions

Digital

Publications

Blogs

Geo-marketing

Surveys

Social

Social Posts

Social Calendar

Influencer

Influencer + Store/Venue

Sweepstakes w/ other brands

Brand Partnerships

POS (Point of Sale)

General POS

Shippers

Sponsorship POS

Trade Show/Onsite Activation

Budget

Activation Kits

Branding

Email

Email retention

Weekly emails

Automation sequence

Dip campaigns and remarketing

Job Type: Full-time

Pay: $85,000.00 - $105,000.00 per year

Benefits:

401(k)

Dental insurance

Employee discount

Flexible schedule

Health insurance

Paid time off

Parental leave

Relocation assistance

Vision insurance

Experience:

Marketing: 2 years (Preferred)

Ability to Relocate:

Clarkesville, GA 30523: Relocate with an employer provided relocation package (Required)

Note that for the first few months of your employement you will work from our Tiger, GA bottling facility- but sometime in mid-2025 you will work from a new facility in Clarkesville GA.