Senior Brand Associate

Role Summary:

The role is responsible for to execute marketing activities including, operational execution, implementation of the portfolio communication strategy and follow–up, support of internal communications among the team, coordination and alignment with enabling functions.

Key Responsibilities:

Assist Marketing Lead in implementing brand strategies

Follow up promotional calendar and territory PoAs and perform analysis of the scope, impact and efficiency of promotional investment

Maintain territory dashboards and run Value Added Programs impact analysis

Support the development of promotion materials and sales literature

Deliver project coordination according to pre-defined action plan for regular events

Manage institutional database

Support budget controls

Coordinate logistics and contents of BU meetings, field force POAs, team buildings and training-related activities including managing the virtual training calendar

Coordinate Speaker Tours, interacting with Speakers and KOLs for logistics

Set-up and distribute promotional cycles

Manage travel coordination, calendar and meeting arrangement of International and National Congresses and Seminars

Requirements:

University graduate

At least 2 years’ experience in marketing

Good understanding of healthcare/pharmaceutical industry is highly preferred

Excellent communication & presentation skills

Good command of Chinese and English

Good learning agility

Willing to embrace challenges

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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