Digital Marketing Analyst

Digital Marketing Analyst

$40.00 - $48.00 per hour

Columbus, Ohio; Hybrid

Monday - Friday 8:00 am - 5:00 pm

What the position offers:

Competitive Benefits Package

401(k) Retirement Plan

Paid Time Off (PTO)

Collaborative & Creative Team Environment

What you’ll be doing:

Collect and aggregate data from multiple digital sources, including websites, CRM systems, social media platforms, mobile apps, and paid media

Develop clear, consolidated dashboards and performance reports that deliver actionable insights to cross-functional teams

Analyze user behavior, conversion funnels, campaign performance, and engagement metrics to identify trends and areas for optimization

Translate complex data sets into meaningful recommendations that support digital strategy, content optimization, and user experience improvements

Continuously monitor and refine tracking implementations using tools like Google Analytics, Adobe Analytics, or other industry-standard platforms

Stay up-to-date on emerging tools and industry best practices to refine reporting and measurement techniques

Lead internal review of findings and recommendations, and present monthly reports to key stakeholders via PowerBI dashboards

Who we’re looking for:

5+ years of experience in a Digital Marketing Analyst or similar role with a strong focus on performance measurement and campaign optimization

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field

MUST have experience using Google Analytics, Adobe Analytics, or similar web analytics tools

Hands-on experience tracking and analyzing performance across websites, email, social media, paid media, search, and mobile platforms