Social Art Director/ Sr. Social Art Director - abercrombie kids & A&F

Job Description

Company Description

Job Description

Are you social media and fashion obsessed? Passionate about creating digital campaigns and social first, in app content? Would you jump at the chance to be part of reinventing one of the world’s most recognizable brands? At Abercrombie, we’re doing just that — and our Creative Department is seeking an Assistant or Associate Digital Art Director with an exceptional eye to join our cause.

With a focus on social, paid media and motion content, this creative role has a primary function to translate high level concepts into customer focused, highly engaging, artfully planned, social media campaigns and reactive fashion stories across our multi-platform landscape.

The ADAD works collaboratively with art directors, graphic designers and strategists to best plan organic social content, presenting to the Creative Director, VP of Creative and SVP of Marketing. In this role, you will partner with our strategy, analytics, and merchant teams on ideation, planning, execution, and hindsight of seasonal campaign tactics. The successful candidate must possess strong creative, layout, type, aesthetic and strategic thinking skills, is an analytical self-starter who is highly organized, and can deliver top-quality assets in a quick timeframe. A love of fashion and product trends is a must!

Key skills include a keen eye for social trends, mobile video content and love of retail. Combined with the ability to lead cross-functional conversations, manage external agency relationships and create industry leading, designed content.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?

Collaborate with strategy and art directors to create digital content for A+F social media platforms

Create assets (on-figure and flat) in support of a monthly content calendar that supports brand level milestones and activity.

Collaborate with strategy teams on planning campaigns, UCG and influencer programs

Deliver mobile media content and appropriate flat lays and in-house UGC content.

Work with editorial and copy teams to ideate/concept campaigns and captioning

Partner with merchants to plan messaging and ensure correct product is launched.

Translate campaign look and feel into branded and product focused stories for Instagram.

Manage interaction with cross-functional teams including strategy, DTC, paid media, legal, store directors/teams, PR, legal, music, and copy to ensure creative and directional alignment

Work closely with creative team to develop short, medium and long-term social media channel and content strategies with a “first to market” approach

Collaborate on seasonal influencer strategies and digital content development with influencers/agencies

Monitor industry creative best practices/trends and maintain a competitive library of new content opportunities

Develop and continuously update best practices and manage recommended rules of engagement

Partner with strategy and paid media teams to launch ambassador program content on social

Create Social Media digital guides and toolkits for internal teams and external partners

Provide support as needed to international teams (China, Europe etc.)

Partner with Analytics to measure, analyze and report weekly and seasonal campaign metrics and identify opportunities for improvement

What Do You Need To Bring?

4 or more years of photography or digital media experience

Highly adept at content creation, videography, editing, and post-production geared for mobile platforms

High awareness of current global fashion and image trends for 25-30 year-old customers

Thorough and vast knowledge of the digital landscape as pertains to marketing with specific expertise in social media – tiktok and IG obsessed!

Possess a creative eye and can produce on-the-fly content, while running with ideas.

Outstanding communication and presentation skills

Detail oriented and organized

Flexible and capable of changing and adapting to accommodate internal and external circumstances

Highly motivated and collaborative with a willingness to learn

Strong interpersonal relationship skills

Strategic, analytic and structured thinking ability

Design skills would be a plus

Our Company

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

Our Values

Our corporate purpose of being here for you on the journey to being and becoming who you are, fuels our customer-led brands and our global associates. We lead with this purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign. In addition to equitable compensation and benefit offerings, including flexibility and competitive Paid Time Off, we offer a range of educational and engagement opportunities, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

Incentive bonus program

401(K) savings plan with company match

Annual companywide review process

Flexible spending accounts

Medical, dental, and vision insurance

Life and disability insurance

Associate assistance program

Paid parental and adoption leave

Access to fertility and adoption benefits through Carrot

Access to mental health and wellness app, Headspace

Paid Caregiver Leave

Mobile Stipend

Paid time off & one paid volunteer day per year, allowing you to give back to your community

Seven associate wellness half days per year

Onsite fitness center

Merchandise discount on all of our brands

Opportunities for career advancement, we believe in promoting from within

Access to multiple Associate Resource Groups

Global team of people who will celebrate you for being YOU!Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

Full-time