Director of Digital Marketing

Overview

Director of Digital Marketing

The Director is a strategic leader overseeing all digital marketing initiatives, focusing on performance-driven campaigns, optimizing digital media channels, and driving measurable business growth.

This role will lead the strategy, execution, and optimization of multi-channel digital marketing campaigns,

leveraging data and analytics to ensure maximum ROI.

Responsibilities

Accountabilities:

Serves as digital thought leader; defines and executes Digital Marketing Strategy programs as the “trusted advisor” on omnichannel marketing strategy related topics

Provides tailored advice and best practices to help customers and vendors implement digital marketing

programs encompassing eCommerce, digital advertising, brand loyalty, promotions, social media, and email/SMS communications

Overseeing the execution of campaigns across various digital channels, including social media, email, search engines, and display advertising

Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI

Evaluate the effectiveness of all digital marketing channels and create a strategic measurement framework that supports both operational and long-term decisions.

Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices

Lead the team that maintains the organization’s presence across various digital platforms

Lead performance marketing efforts across channels like SEM, display, paid social, programmatic, and affiliate marketing.

Oversee the development and implementation of a comprehensive SEO strategy. Including content strategy and technology roadmap.

Develop and execute comprehensive paid media strategies driving growth performance and improved efficiency.

Provides guidance to the Data Analytics, Data Integrations, and Data Privacy teams to support the consistent use of customer and vendor data across enterprise platforms

Qualifications

Desirable Qualifications:

B.A in Marketing or related field; MBA preferred

10+ years leading digital marketing channels

Proven results with planning, execution and optimization of SEO, social and digital marketing programs, and initiatives

Deep knowledge of digital marketing practices, with proven experience leading digital transformation for retail brands

Strong understanding of digital marketing best practices, and awareness of evolving trends

Strong communication and presentation skills

Ability to lead groups and be decisive

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