Email Marketing Specialist (Temp)

Description

JOB SUMMARY:

The Digital Marketing Specialist is responsible for providing overall support for Email and Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, trigger communications, lifecycle marketing and promotional campaigns.

KEY JOB FUNCTIONS:

· Execute email communications

· Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines

· Provide suggestions/improvements to your own work as well as other team members’ work

· Develop and demonstrate subject matter expertise in assigned email campaign type

· Execute complex emails/campaigns

· Establish relationships with key property contacts

· Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks

· Execute flawless QA

· Lead 5 or more projects each year while being involved in a minimum of 3 other projects

· Support all training efforts including the creation of training documentation

· Perform all other related and compatible duties as assigned

EDUCATION and/or EXPERIENCE:

Bachelor’s degree in Marketing, Business, Communication or related field. Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc.

QUALIFICATIONS:

· Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action

· Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

· Experience with ExactTarget/Salesforce Marketing Cloud or other ESP

· Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)

· Strong email-related HTML experience required, web design experience preferred

· Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool

· Proficiency in AMPscript or other scripting language to create variations with a single email

· Ability to write and execute SOQL queries and/or understanding of database querying

· Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)

· Superior communication, writing, presentation, and follow-up skills

· Evidence of learning quickly and ability to build on existing business foundations

· Excellent time and project management with exceptional attention to detail

· Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a team

· Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities

· Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.

· Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development.

· Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment.

· MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization.

WORK ENVIRONMENT:

· Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.

· Must be able to work in a fast-paced environment