Marketing Coordinator - CRM & Loyalty Programs

Job Description

Sun Holdings provides world-class franchise management services to the franchise ownership teams of some of Americas most popular restaurants. Brands serviced include over 1,200 Applebees, Arby's, Burger King, Cantina Laredo, Golden Corral, Freebirds World Burrito, IHOP, McAlisters, Papa Johns, Popeyes, Taco Bueno, and Uncle Julio's locations in 35 States. The collective portfolio of brands we provide franchise management services to makes up one of the largest franchisee organizations in the U.S.

Summary:

We are seeking a Marketing Coordinator for our CRM & Loyalty Programs team for Freebirds World Burrito, Taco Bueno, and Uncle Julios. This role is a ground-floor level opportunity and will work to optimize loyalty programs and CRM campaigns across email, SMS, and app channels.

Benefits and Perks:

401K with company match

Health insurance, including Medical, Dental, and Vision

HSA with company match

Earned Wage Access, Instant Pay Card

Ancillary benefits include STD, LTD, and Life insurance

Paid time off and paid holidays

FREE lunch at local brand-related restaurants

PerkSpot corporate nationwide discount program

And much more!Responsibilities:

Support CRM & Loyalty platform operations, ensuring functionality and alignment with engagement goals

Assist in campaign execution across email, SMS, and app channels.

Collaborate with IT, Analytics, and Marketing teams on platform updates and maintenance

Help develop audience segmentation strategies to personalize customer engagement

Monitor loyalty program performance, conduct A/B testing, and compile insights

Coordinate marketing campaigns, ensuring timely execution through a content calendar

Assist with copywriting, graphic design, and marketing asset creation

Analyze customer data to identify trends and improve engagement strategies

Prepare reports and provide recommendations for campaign optimizationRequirements:

Bachelors degree in marketing, advertising, or a related field.

1-2 years of relevant experience, preferably in a similar role

Knowledge of CRM management, loyalty programs, and digital marketing

Familiarity with loyalty-based CRM platforms and analytics tools (e.g., Google Analytics)

Knowledge of segmentation, personalization, and creation of targeted campaigns

Analytical with solid organization and communication skills

Familiarity with basic graphic design and copywriting is a plus

Experience in the restaurant industry is a plusThis position is located onsite Monday through Friday at our corporate headquarters in Dallas, Texas, where our engaging and collaborative culture helped earn us a spot on Newsweek's list of Americas Greatest Workplaces in 2024. Want to learn more about who we are? Visit us at

We at Sun Holdings are committed to delivering a rewarding experience to our customers and a stimulating career environment for our employees. Sun Holdings is an Equal Opportunity Employer

Full-time